During the prestigious SXSW film festival held in Austin, Texas, Apple’s services head, Eddy Cue, appeared alongside director and executive producer Ben Stiller to delve into the success of the Apple TV+ series Severance.
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Cue has long been a pivotal figure at Apple, managing not only Apple TV+ but also a variety of other company services. Stiller has taken on multiple roles in Severance’s development which has gained significant acclaim. Their discussion spanned over forty minutes and touched upon various subjects including media trends and sports entertainment.
An Intriguing Narrative
The plot of Severance focuses on Lumon Industries—a clandestine corporation whose employees undergo a unique form of memory segregation. While engaged in their professional responsibilities, they are unable to recollect any details about their personal lives; conversely, upon leaving work premises, they have no memory of their corporate tasks. Currently underway is the second season featuring eight episodes that explore this intriguing premise.
Cast and Creative Team
This sci-fi drama was created by Dan Erickson and boasts an impressive ensemble cast including Adam Scott, Britt Lower, Zach Cherry among others. In this latest season’s developments, characters grapple with severe repercussions from tampering with memory boundaries beyond what they understood previously—leading them down a dark path filled with turmoil.
Record-Breaking Popularity
According to Apple’s latest figures released this month (March), Severance holds the title as the most viewed series on Apple TV+ to date. Furthermore, discussions are already active concerning a third installment that is currently being planned.
Apple TV+ Subscription Insights
The subscription fee for Apple TV+ stands at $9.99 per month within the United States market. Additionally notable is its inclusion within all tiers of Apple One service bundles available to users.
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