Experience Severance at Grand Central Station
On Tuesday, commuters passing through the iconic Grand Central Station in New York City were treated to an unusual sight as they encountered a live promotion for the Apple TV+ series Severance. Actors from Lumon Industries, the fictional company featured in this captivating dramedy, were seen engaged with Lumon terminals encased in glass, providing onlookers with a glimpse into their quirky world.
A Unique Promotion for an Unconventional Show
Stars Adam Scott, Zach Cherry, and Britt Lower inhabiting the façade of Lumon employees took center stage in this pop-up activation Tuesday afternoon. Earlier that day, different actors had taken their place behind the Lumon workstations.
This promotional activity coincides with a newly released “Lumon Is Listening” video advertising what is referred to as Severance brain surgery—an eccentric solution touted for enhancing work-life balance. This initiative effectively resonates with the intrinsically bizarre narrative style of Severance. Be sure to check out both images and clips below!
Pushing Boundaries with Season Two Promotions
As anticipation builds for season two of this uniquely engaging series set to premiere on Friday, Apple TV+ has certainly injected fun and creativity into its marketing efforts. The recent promotional video paired with the Insta installation at Grand Central ensures that excitement remains high among fans while enticing newcomers to tune in. For those who can’t wait, there are trailers available along with exclusive previews featuring the initial eight minutes of season two.
A Dedicated Fanbase Eagerly Awaits More Content
The buzz surrounding season two is palpable; many viewers have shared on social media how they’ve binged-watch season one multiple times in preparation. I too have revisited episodes from season one and found them just as enthralling upon second viewing.
Casting Magic Amidst New York’s Historic Backdrop
The mastermind behind Severance, director Ben Stiller documented a moment where three key actors made their ‘return’ to work within these clear cubicles situated inside Grand Central Station. Adam Scott portrays Mark S., overseeing data refiners like Britt Lower (Helly R.) and Zach Cherry (Dylan G.). John Turturro (Irving B.) was notably absent due to an unexplained circumstance during this particular appearance.
Dive into ‘Lumon Is Listening’
The teaser launched earlier on Monday showcases “Lumon Is Listening,” styled like a vintage infomercial promoting what seems like groundbreaking procedures at Lumon Industries—the eerie setting established by Severance. Emulating 1970s aesthetics flawlessly while marketing Severance brain surgery as an innovative method for improving life balance amidst chaos—it disconnects one’s internal workplace self from external living experiences or “innies” versus “outies.” The darker undertones imply that many so-called innies feel akin to constrained beings yearning for liberation—a theme subtly brushed aside by its cheerful narrator Natalie—a figure representing corporate compliance devoid of direct Board engagement.
The Glass Cubes: A Glimpse Into Movie Life at Grand Central Station
Pictured above alongside posts from tech writer Parker Ortolani illustrates individuals seemingly engrossed within their glass enclosures throughout New York’s historic transit hub—laboring away on retro-styled terminals without acknowledging throngs bustling past them daily. On-screen employees within Macrodata Refinement handle mind-boggling numerical sequences categorized by emotional responses; once again highlighting weirdness intertwined deeply throughout this groundbreaking production’s essence.
