HMD Extends Collaboration with Bollywood Star Jimmy Shergill for Feature Phone Campaigns in India
HMD Global has reaffirmed its collaboration with popular Bollywood actor Jimmy Shergill, continuing their partnership to promote the feature phone range in India. This decision comes on the heels of a successful marketing endeavor named “Khoob Chalega,” which saw Shergill onboarded last July.
Actor Jimmy Shergill Featured in HMD Campaign
Continued Engagement with Audiences
With this renewed agreement, Shergill will remain at the forefront of HMD’s promotional efforts for their feature phones across multiple channels. His involvement is expected to resonate well as HMD aims to engage more consumers through innovative campaigns.
A Voice of Authenticity and Connection
“We are thrilled to extend our partnership with Jimmy Shergill,” expressed Ravi Kunwar, CEO and VP of HMD India and APAC. “His authentic rapport with fans and reliable screen presence have greatly enhanced our brand narrative and technological innovation among the public. His values align seamlessly with Human Mobile Device’s goal of democratizing technology for all.”
The Impact of Celebrity Endorsements on Brand Growth
This collaboration highlights the critical role celebrity endorsements play in modern advertising strategies, especially within emerging markets where relatability is key. By utilizing Jimmy’s star power, HMD not only strengthens its market position but also fosters trust among potential buyers who see him as relatable.
Status Update: Current Trends in Feature Phones Market
As per recent data trends from Q3 2023, there has been a notable resurgence in demand for feature phones due to their affordability and simplicity amid growing smartphone fatigue. Brands leveraging well-recognized personalities like Shergill may find themselves at an advantage within this competitive landscape.
