Gamescom Latam 2025 to Showcase Steam’s First Appearance in Brazil
In an exciting announcement, Gamescom Latam 2025 revealed that Steam, the renowned digital distribution platform owned by Valve, will be a key player in the business-to-business (B2B) sector of the event.
A Novel Opportunity for Developers and Publishers
This marks the inaugural presence of Steam at Gamescom Latam, set to unfold in São Paulo, Brazil. The initiative is designed to foster invaluable exchanges between creators and publishers about the gaming landscape.
Last year’s edition merged with the BIG Festival, attracting over 100,000 attendees to São Paulo. The combined event featured 124 exhibitors from 66 nations alongside an impressive turnout of more than 700 game studios and over 200 publishing entities.
The Impact of Steam on PC Gaming
As the leading platform for PC gaming, Steam stands out as a pivotal ecosystem for digital game sales. This upcoming participation represents a novel approach for Steam within Latin America’s vibrant gaming community. By engaging directly with local developers and distributors at Gamescom Latam 2025, Steam aims to deepen their understanding of regional needs.
The company is keen on learning from local industry professionals regarding distribution opportunities within the PC gaming realm while also imparting essential guidance on launching titles through their platform effectively.
Engaging Discussions Scheduled
In addition to hosting a dedicated booth within the B2B area at Gamescom Latam 2025, Steam plans to conduct two specialized discussions focused on global trends in PC gaming. Key speakers include Kassidy Gerber (business development), Alden Kroll (design), and Nathaniel Blue (business development).
Upcoming Features of Gamescom Latam
The next installment of Gamescom Latam will take place from April 30 until May 4 in 2025. This iteration promises significant growth as it relocates to Anhembi District Convention Center in São Paulo—offering double the space compared to last year.
An Expanded Event Experience
- VIP Day: April 30 – Exclusive entry from 3 p.m. until 9 p.m., meant strictly for special invitees and attendees with purchased B2B tickets.
- Main Days:
- Thursday & Friday: May 1–May 2 – Open from 9:30 a.m.–9 p.m.
- Saturday: May 3 – Operating hours are 11 a.m.–9 p.m.
- Sunday: May 4 – Closing early at 11 a.m.–8 p.m.
The event collaborates with Abragames—the Brazilian Association for Digital Game Developers—as part of its B2B initiative under Brazil’s Gaming Project umbrella. Backed by Banco do Brasil and organized through partners including Omelete & Co., Koelnmesse, Game Events’ insight team; these partnerships ensure robust support across various levels while stimulating creative endeavors throughout São Paulo’s cultural scene.
Please note that this coverage involves partnerships including sponsorships where media outlets may receive support for participation during select events pertaining primarily towards industry focus measures transitioning towards future developments impacting video game technologies globally.
