Partnership Announcement: Esports World Cup and Tencent Join Forces
Today, the Esports World Cup Foundation (EWCF) revealed an exciting collaboration with Tencent, officially designating Tencent E-sports as its strategic partner in China.
Expanding The Esports Footprint in China
This partnership aims to enhance the reach of the Esports World Cup throughout the Chinese market. It represents a pivotal step forward in EWCF’s mission to bring together esports enthusiasts worldwide under a unified competitive platform.
The significance of this agreement is underscored by EWCF’s dedication to embedding itself within one of the world’s fastest-growing esports landscapes. This formal arrangement was crafted during the Empower Esports Worldwide Series – The Esports Operation and Technology Session held in Shenzhen, China.
Building Connectivity Between Local and Global Communities
The partnership will initiate a specialized development team aimed at improving EWC’s visibility and fostering engagement within China’s esports community. By leveraging both EWCF’s and Tencent E-sports’ extensive networks, they plan to link Chinese gaming talent with EWC’s international framework.
Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports, remarked on this collaboration: “The Esports World Cup has established itself as an influential global platform for competitive gaming that resonates not only within China but across multiple regions.” He continued by expressing their commitment to bolstering EWC’s presence in the country while connecting local talents with a leading global event.
A Comprehensive Approach for Enhanced Engagement
Tencent E-sports will contribute its extensive marketing knowledge, strategic consulting services, and operational assistance aimed at crafting varied content experiences for fans.
“Our vision at the Esports World Cup centers around establishing an extensive platform for gamers globally,” stated Thamer Al Shuaibi, Chief of Staff at EWCF. “China plays an integral role in this mission; hence partnering with Tencent—given its dominant position in gaming—is essential. Our synergy will fortify esports’ growth trajectory while offering unprecedented opportunities for local players and clubs.”
The 2025 Tournament: A Global Showdown Awaits
The next iteration of the tournament is set for 2025 when Riyadh, Saudi Arabia will host thousands from various gaming communities worldwide competing for prestigious accolades as well as life-altering financial rewards through its innovative cross-game competition format that encompasses multiple platforms.’;