Disney Plus Statistics & Trends for 2023

The demand for video streaming providers has skyrocketed lately, and giants like Disney Plus, Netflix, and Amazon Prime are taking the streaming video-on-demand (SVOD) market by storm. All of those platforms are releasing each authentic content material and outdated favorites for us to take pleasure in. 

For Disney Plus, the success story started simply earlier than the COVID-19 pandemic. Launched in November 2019 within the US, it reached 10 million subscribers inside 24 hours. Since then, it’s been increasing to different nations, and the variety of subscribers has been rising quickly.

Given this, it’s clear that Disney Plus is an important participant within the SVOD market, and entrepreneurs must be listening to its success. In this text, we’ll check out who Disney Plus subscribers are, the preferred Disney Plus content material, the corporate’s monetary efficiency, and future tendencies. Let’s dive in.

Key Disney Plus Statistics & Trends for 2023

1. In This autumn 2022, Disney Plus had 164.2 million whole subscribers – the best quantity up to now.
2. As of Q1 2023, Disney Plus had 46.3 million subscribers within the US and Canada – over a 3rd of its general subscriber rely.
3. In 2021, kids and youngsters aged 17 and underneath made up over 40% of all Disney Plus customers.
4. 89% of Disney Plus content material, each TV reveals and flicks, is unique to the SVOD service.
5. In 2022, Disney Plus spent $33 billion on content material – virtually double Netflix’s $17 billion.
6. Disney Plus’ whole income for 2022 was $55 billion, an 8% improve from 2021 whole Disney Plus income of $50.87 billion.
7. The international Disney Plus ARPU for fiscal Q2 2023 was $4.44, 13% larger than the $3.93 fiscal Q1 determine.
   
   

Disney+ Subscriber Statistics

Disney Plus subscribers pay a month-to-month or annual payment to benefit from the platform’s content material. In this part, we’ll check out Disney Plus subscriber numbers and demographics world wide.

Total Subscribers

Source: Statista

Disney Plus subscriber numbers grew steadily from its launch to This autumn 2022. In that quarter, the service had 164.2 million whole subscribers – the best quantity up to now.

However, from Q1 2023 onwards, the variety of subscribers started to say no, dropping to 161.8 million in that quarter and to 157.8 million in Q2. A large purpose for this is Disney Plus’ Indian service Hotstar dropping the rights to stream Indian Premier League cricket matches in 2022.

Disney Plus value will increase might also have been an element – however they’re additionally driving income will increase, in fact, which we’ll look into later.

Monthly vs. Annual Subscriptions

Source: Marketsplash

Disney Plus gives month-to-month and annual subscription choices. More than 80% of subscribersfavor the flexibleness of the month-to-month plan. That’s been the case since This autumn of 2020.

However, it stays to be seen whether or not the pattern will proceed with the growing uptake of the service’s budget-friendly, ad-supported tier, and upcoming value will increase.

Regional Subscriber Statistics

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Disney Plus is accessible in over 150 nations and territories within the Americas, Europe, Africa and the Middle East, and APAC. 

We’ll now check out Disney Plus subscriber statistics by area.

North America

Source: Statista

When Disney Plus first launched within the US in November 2019, it had 10 million subscribers inside 24 hours of launch and grew US subscriptions to 26.5 million in Q1 2020. When Disney Plus was first launched, 30% of Canadian households mentioned they have been very eager to enroll. 

As of Q1 2023, Disney Plus had 46.3 million subscribers within the US and Canada – over a 3rd of its general subscriber rely. Statista predicts that by 2026, the US may have 152.8 million Disney Plus viewers.

United Kingdom

Source: Statista

Disney Plus launched within the UK on the finish of the primary quarter of 2020 – simply because the nation was plunged into the COVID-19 pandemic. By Q2 2021, the streaming service had 4.8 million UK subscribers and had reached 7.28 million by This autumn 2022.

According to the Ofcom report for 2021-2022 on UK media consumption tendencies, 67% of UK households had a Netflix or a Disney Plus subscription by Q2 2022, with 23% of all UK households subscribing to Disney Plus.

Most of those subscribers (80%) additionally had a Netflix or Amazon Prime subscription, or each. The recorded stage of satisfaction with Disney Plus within the UK is excessive – as excessive as 81%, which is on par with Amazon Prime.

Europe

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When it involves the remainder of Europe, Disney Plus is well-liked within the Nordic nations, as you’ll be able to see from the chart above. For instance, in Denmark and Sweden, Disney Plus utilization went up by 5 and seven% in 2021 from 24% and 22% in 2020, respectively. And in Finland, the variety of subscribers grew by 10% in 2021.

Disney Plus has additionally been gaining recognition in different European nations since its launch. For instance, 33% of video streaming followers in Germany have been utilizing it in 2021, in comparison with solely 19% in 2020. And in Poland, the variety of Disney Plus reached 4.4 million in November 2022, though it dropped to 3.8 million in June 2023.

Subscriber Demographics

Source: Statista

It’s no shock that the most important Disney Plus demographic by age group is the youthful cohort of youngsters and youngsters underneath 17. In 2021, they made up over 40% of all Disney Plus customers.

They’re adopted by Gen Z and Millennials (folks aged 18-34), who made up 25% of Disney Plus subscribers. 16% of Gen Z and 19% of millennials have been discovered to be utilizing Disney Plus no less than a number of instances per week, and 9% used it each day.

In phrases of gender, males within the US have a tendency to observe Disney Plus extra steadily than ladies. According to a examine by Demand Sage, males make up 55% of Disney Plus customers, and ladies 45%.

Meanwhile, 6% of males watch Disney Plus each day, and 14% a number of instances per week. For ladies, the identical figures are 4% and 12%, respectively.

And relating to racial demographics, Nielsen discovered that as of 2021, 69% of Disney Plus US customers have been white. The second-biggest group of Disney Plus streamers have been Hispanics, who made up 17%, whereas Black customers made up 10%.

Disney+ Downloads Statistics

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In phrases of downloads, Disney Plus is among the hottest leisure apps worldwide, receiving 100 million downloads between Q1 and Q3 2021. To evaluate, Netflix was downloaded 130 million instances and Amazon Prime 94 million instances on this interval. 

In 2022, Disney Plus was downloaded 147 million instances, making it the fourth-most well-liked leisure app after TikTookay (672 million), Netflix (165 million), and YouTube (154 million).

The US had essentially the most Disney Plus downloads in 2020-2021. Most Australian and Dutch downloads have been underneath 1,000,000 per quarter, and Japan’s peak interval for Disney Plus downloads was September 2022, which noticed over 655,000 downloads.

Disney+ Content Statistics

Source: Statista

The majority of Disney Plus content material is family-focused, and kids-oriented content material makes up 1 / 4 of it – which is mirrored by the truth that the service’s high demographic is underneath 18. 

But what’s the preferred Disney Plus content material, and the way is it rated by way of high quality?

In this part, we’ll check out Disney Plus content material statistics.

Total & Most Popular Content

Source: Variety Intelligence Platform

When the hottest Disney Plus sequence for 2022 have been revealed, The Simpsons took the highest spot. Given its 34-season run, it resonates with audiences of all ages and each newcomers and older followers.

Other well-liked titles included Gravity Falls, Bluey, The Owl House, and Star Wars spin-offs Andor and The Mandalorian. The latter was streamed for 14.5 billion minutes, as of May 2022. And by way of Disney Plus motion pictures, Star Wars, Moana, and Guardians of the Galaxy stay well-liked franchises.

According to Ofcom, the hottest Disney Plus applicationswithin the UK in Q1 2022 have been The Book of Boba Fett, Moon Knight, and Pam and Tommy, which reached 3.6 million viewers, 1.2 million viewers, and 1.1 million viewers, respectively.

Despite the recognition of those titles, nonetheless, all the highest ten SVOD reveals of 2022 have been Netflix reveals. The solely Disney Plus present within the high 15 was The Simpsons.

Disney+ Exclusive Content Statistics

Source: Reelgood

According to a examine by Reelgood, 89% of Disney Plus content material (together with each TV reveals and flicks) is unique to the SVOD service.

To evaluate, Netflix’s share of unique content material is 83%, and HBO’s is 72%. Examples of Disney Plus authentic content material embrace Monsters at Work, Hocus Pocus 2, and Wandavision.

Disney+ Content Accolades Statistics

Source: Statista

Compared to HBO and Netflix, Disney Plus content material has received comparatively few Emmy Awards. Emmy-winning titles for 2022 included The Beatles: Get Back, The Book of Boba Fett, and What If…

In 2023, nonetheless, a number of Disney Plus reveals acquired Emmy nominations. These reveals included The Mandalorian, Andor, Obi-Wan Kenobi, Dancing with the Stars, and Ms. Marvel. And it’s obvious that the Star Wars franchise isn’t going wherever any time quickly.

Disney+ Content Spending Statistics

Source: Statista

Despite having much less considered content material than Netflix, Disney Plus definitely spends much more on it. In 2022, it spent $33 billion – virtually double Netflix’s $17 billion spending.

And in 2023, Disney is anticipated to spend extra on authentic content material than another content material firm – over $10.5 billion, to be exact. To evaluate, Netflix’s projected content material spending for 2023 is $7.2 billion, and Amazon’s is $4.5 billion.

Disney+ Revenue Statistics

Source: Statista

The Walt Disney Company is among the most beneficial firms on the earth, and Disney Plus is an enormous a part of this. In this part, we’ll check out the income statistics over time for the corporate’s Disney Plus section.

Total Revenue Over Time

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The firm’s monetary experiences group Disney Plus income within the “Media and Entertainment” income section. According to these experiences, Disney Plus’ whole income for 2022 was $55 billion. This quantities to an 8% improve from the 2021 whole Disney Plus income, which was $50.87 billion.

The income for The Walt Disney Company’s media and leisure section has seen fluctuations. As of right this moment, Disney Plus’s most profitable quarter was fiscal Q1 2023, when the division made $14.776 billion.

ARPU Statistics

Source: Statista

The international Disney Plus Average Revenue Per User (ARPU) for fiscal Q2 2023 was $4.44, 13% larger than the fiscal Q1 determine of $3.93.

However, in accordance with the corporate’s monetary experiences, the ARPU for US and Canada customers was larger in fiscal Q2, amounting to $7.14 per person. This determine is 20% larger than that of fiscal Q1, when the US and Canada ARPU was $5.95.

Outside North America, the Disney Plus ARPU in Q2 2023 was $5.93. This quantities to a 6% improve on the $5.62 determine of the earlier quarter.

Ad Revenue Statistics

Source: Statista

In 2022, Disney Plus introduced the introduction of a budget-friendly, ad-supported pricing tier. At the time, it already had 100 advertisers signed up. It was predicted in 2022 that Disney Plus advert income would surpass Netflix’s by virtually $900 million by 2024.

Today, research estimate that this ad-supported tier will assist Disney Plus generate extra income than ever. The estimated figures are as excessive as $11.4 billion by 2028. 

Given the extensive attain of Disney Plus world wide, it’s no shock that it has a major market share within the SVOD area. Here’s a breakdown of Disney Plus’ market share in several nations:

Future Trends of Disney+ & SVOD

Given Disney Plus’ present and projected recognition, which has been considerably impacted by altering shopper habits and competitors with different streaming platforms, it’s no shock that the corporate is changing into a formidable SVOD participant, on equal footing with giants like Netflix and Amazon.

We’ve seemed into a number of tendencies which can influence Disney Plus and SVOD sooner or later.

Rise of Original Content

We’ve seen how a lot Disney Plus is investing in content material, and because it owns big franchises like Star Wars, it could actually afford to take action and hold producing well-liked authentic content material. The Mandalorian, for occasion, is setting a brand new customary for authentic TV, combining the beloved Star Wars universe with excessive manufacturing values and compelling storytelling. 

Looking forward, Disney Plus is about to unleash a wave of recent authentic content material, with quite a few Marvel and Star Wars sequence within the pipeline. However, different leisure giants aren’t far behind with their very own authentic tales spinning out of well-liked franchises, like Wednesday and The Rings of Power.

Changing Consumer Habits & Personalization

The growing recognition of “binge-watching”is each enabling and being enabled by SVOD streaming providers like Disney Plus. Viewers are gravitating in the direction of platforms that may supply a seamless and customized viewing expertise by providing focused suggestions and releasing complete sequence directly.

Disney Plus has been embracing this pattern, and it additionally employs refined algorithms to suggest content material primarily based on person preferences, growing person engagement and retention.

Tech Advancements

Technological developments like AR, VR, and AI are more and more impacting the SVOD market. With AR and VR bridging the hole between the bodily and digital worlds and providing enhanced experiences, these applied sciences can revolutionize storytelling. 

Disney Plus is already capitalizing on this. In 2022, it launched an AR-enabled characteristic referred to as “Remembering,”opening up new potentialities for shopper engagement.

When it involves AI, streaming providers are already utilizing the expertise to ship customized suggestions. However, we consider that the way forward for AI in SVOD is prone to prolong past suggestions, enhancing different features of the streaming expertise.

For Disney Plus, AI may very well be employed to create ultra-personalized content material, similar to “choose your own adventure” fashion tales, the place the plot and characters adapt primarily based on the person’s decisions. This may present extremely customized experiences, growing engagement and retention.

Closing Thoughts

Even although Disney Plus hasn’t been round for lengthy, it’s efficiently capitalized on its established model and the recognition of SVOD, turning video content material right into a billion-dollar income stream and setting new requirements for content material. Available in over 150 nations, the streaming service isn’t exhibiting indicators of slowing down any time quickly.

However, SVOD is a really aggressive area, and regardless of all its spending and efforts, Disney Plus content material is failing to succeed in the recognition of Netflix. Moreover, its subscriber rely has dropped in 2023 for the primary time. 

Staying aggressive within the SVOD area is a large problem. To meet it head-on, Disney Plus should take advantage of present and future market tendencies and proceed making high-quality content material for numerous audiences. 

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