Significant Expansion of the Chinese Foldable Smartphone Sector in 2024
A recent analysis by Counterpoint has unveiled a noteworthy progression in the Chinese foldable smartphone sector, revealing a remarkable 27% surge in sales compared to 2023. While huawei-dominates-chinas-foldable-market-leaving-competitors-in-the-dust/” title=”Huawei Dominates China's Foldable Market, Leaving Competitors in the Dust”>foldable devices still account for only 3% of overall smartphone transactions within the country, this growth marks a significant milestone.
Huawei Dominates an Intensely Competitive Landscape
China has emerged as a highly competitive arena for foldable smartphones, with numerous brands selling their models exclusively within its borders. Huawei continues to lead this burgeoning market with an impressive share; more than half of all foldables sold are Huawei devices. The Huawei Mate X5 and Mate X6 have established themselves as favorites among book-style foldables, while consumers gravitate towards clamshell models such as the Pocket 2 and Nova Flip.
Interestingly, Honor stands out as the sole manufacturer beyond Huawei to capture double-digit market share thanks to its popular Magic Vs2 and Vs3 models. This demonstrates that diverse offerings contribute significantly to consumer choice within the segment.
User Preferences Shifting Towards Book-Type Devices
The study also indicates that approximately two-thirds (67%) of users favor book-style phones over other formats. This preference may be influencing production trends among manufacturers looking to capture a larger audience.
The Rise of Foldables Beyond Niche Markets
Experts note that foldable smartphones are transitioning from niche enthusiast products towards mainstream appeal among various consumer demographics. Technological advancements have led to lightweight yet robust designs featuring enhanced camera capabilities—a trend that’s beginning to attract everyday consumers as well as female users—a demographic previously overlooked by manufacturers targeting primarily tech enthusiasts.
This evolution highlights not only growing acceptance but also changing perceptions around what modern mobile devices should offer their users—contributing further to sustained growth within this specialized yet expanding industry over recent years.
Source
