Revolutionizing Mobile Gaming: Samsung’s Cloud Gaming Platform
In an exciting recent announcement, Samsung Electronics revealed that it will allocate 80% of gaming revenues from the Samsung Galaxy Store back to developers, retaining just 20% for itself. This substantial revenue-sharing model is designed to empower creators and foster a vibrant gaming ecosystem.
Empowering Developers with Enhanced Cloud Gaming Solutions
To facilitate the growth of mobile game businesses, Samsung has introduced an innovative mobile cloud gaming platform. This cutting-edge solution simplifies user acquisition while maximizing revenue potential. Additionally, it offers a comprehensive suite of software development kits (SDKs) and other essential tools for developers and publishers alike.
The company took a significant step by commercializing its mobile cloud gaming platform in North America in November 2024. As a leader in the arena of cloud gaming, Samsung enables developers to engage millions of Galaxy device users while allowing gamers to immerse themselves into gameplay instantly—effectively eliminating wait times associated with downloading games.
A Showcase Success: Vizor’s Journey on the Platform
The impact of this platform is already evident within the gaming industry. A notable illustration comes from Vizor, famous for their successful mobile game Klondike Adventures. Launched on Samsung’s cloud platform in July 2024 during its beta phase, Vizor witnessed remarkable growth within just months—recruiting millions of new players thanks to enhanced user acquisition strategies.
Moreover, data indicates that Vizor’s return on ad spend (ROAS) over 60 days is an impressive 25% higher through this new approach compared to traditional campaign methods during the same timeframe.
“We are always seeking diverse avenues to bring players into our flagship game,” commented Helen Kostina, chief marketing officer at Vizor. “The partnership with Samsung has yielded results beyond our anticipations by significantly influencing our business positively—it showcases the power of modern cloud technology.”
Evolving Game Distribution Strategies
“Our pioneering cloud-based services are reshaping how both publishers and players experience mobile games,” asserted Jong Woo, head of game services at Samsung. “By streamlining engagement from ad clicks directly into live gameplay without needing app store downloads beforehand, we simplify user acquisition campaigns while optimizing advertising returns.”
This efficiency not only transforms how publishers scale their games but also broadens player access within the expansive Galaxy ecosystem. By removing cumbersome download processes before gameplay initiation, consumers enjoy instant access leading to more enjoyable discovery experiences.
A Breakthrough In Attribution Practices
An innovative attribute solution backed by major mobile measurement partners complements this new paradigm shift toward cloud-based environments concerning attribution measurements crucial for user acquisition campaigns.
The agile nature of this system contrasts sharply with traditional models reliant upon direct app installations—a long-standing standard among game publishers when linking app acquisitions back to advertising efforts for ROI calculations based on newly acquired users’ monetization abilities.
This evolution takes shape through cooperative initiatives like those between Samsung and AppsFlyer—the latter being a prominent player in MMP spaces—to forge unprecedented methods that identify ad interactions as valid installs without necessitating local downloads thus redefining adoption narratives amidst transitioning landscapes seen within modern gamer technologies today:
Enhancing Opportunities Through Collaborative Efforts
“As trends steer towards greater accessibility via clouds—game distribution emerging along digital frontiers necessitate parallel developments around attribution analytics,” explained Adam Smart from AppsFlyer’s Gaming Product Team.
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Developers fitted amidst sophistication driven enhancements across onboarded platforms gain value reallocating benefits potentially undesirable becomes highly net positive futures empowered amid multiplayer dynamics shifting organizational tenacity must flow enabling intelligent distribution alongside seamless integrations unlocking holistic channels available speeding lines down gained connectivity optimally designing outputs streaming targeted healthier choice messages exploding prior lags excellent practical savings proportions distributed extremely well.”
“Each entry fosters maximum confidence helping distribute intelligently rather painstakingly widespread improvements enhancing profitability greatly across connection points inevitable awesome possibilities lie ahead.” concluded Mr.Woo finishing promptly quoting gravity insightful references regard addressed past focused built implications extend further”.
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