Meizu’s Transformation: From Smartphones to a Global Venture
Initially known for its innovative smartphones, Meizu has redirected its focus towards the electric vehicle industry. The smartphone sector of the company has transitioned to new ownership under Dreamsmart Group, marking a significant shift in its corporate strategy.
An Insight into Future Plans
During an interview with Mr. Gu Binbin, the executive director and leader of global operations at Dreamsmart, we learned that Meizu has remarkably penetrated 30 international markets in just one year since re-launching globally.
Meizu Note 22 • Meizu mblu 22 • Meizu mblu 22 Pro
Strategic Investments for Growth
The infusion of capital from Dreamsmart is crucial for enhancing all aspects of smartphone creation—design, manufacturing, and distribution. Future aspirations include further expansion into markets within Southeast Asia and laying groundwork in Central and Eastern Europe as well as Latin America.
Mr. Gu expressed positive expectations about harnessing their collaboration with Geely Automaker. In several regions, they are already promoting both vehicles and smartphones concurrently. Initially, smartphones will be sold through online platforms where the brand establishes itself while simultaneously forging partnerships with brick-and-mortar stores.
Tags: brand expansionbusiness strategyConsumer Electronicsdigital marketingglobal marketsInnovationMarket GrowthMarketsMeizureachesreturnsmartphone expansiontechnology newsYear
