Promotional image for the French thriller ‘A l’ombre des forts.’ Credit: Apple TV+
Boosting Local Productions in France
In a strategic partnership with the French government, Apple TV+ is set to significantly enhance its investment in audio and video productions within France.
Financial Commitment to Local Content
Aligning with its previous initiatives in the region, this new agreement commits Apple TV+ to channel 20% of its net revenue generated in France during the previous fiscal year towards developing local content. These earnings will primarily stem from subscription services, potentially supplemented by revenue from collaborative ventures like those with Canal+.
Encouragement of Independent Productions
This funding will support the creation and production of audiovisual works for both France and other member states of the European Union. According to industry publication Deadline, a significant portion—70%—of these funds will be directed specifically toward independent projects.
A Positive Response from Industry Bodies
Various associations advocating for French audiovisual production, including AnimFrance and SPI, have issued statements applauding Apple’s commitment. They expressed that this collaboration marks a substantial step toward deeper integration into France’s regulatory environment. “This deal emphasizes our shared vision on enhancing diversity and prominence within French media,” they noted. Other streaming giants such as Netflix and Amazon have previously entered into similar agreements through insights gleaned from industry regulator Arcom.
The Push for Multilingual Content Production
The contract serves as an impetus for increased production of non-English content across Europe while allowing distribution beyond borders. The French language boasts speakers in countries like Belgium, Canada, Madagascar, Switzerland, Haiti, along with numerous nations across Africa.
Regulatory Overview Driving Native Language Content Creation
In 2021, a decree was enacted by the French government mandating foreign-owned streaming platforms operating domestically contribute some proportion of their revenues towards financing original content produced specifically for French audiences or more broadly within Europe.
Adapting Existing Regulations on Content Sourcing
Previously established regulations required that platforms like Apple TV+ ensure certain thresholds were met regarding locally produced content availability within their libraries—often leading them to limit access to non-French titles as compliance measures.
A Track Record of Original Productions
Apple has previously developed several original projects in the French language realm such as “La Maison,” alongside international thrillers like “Liason,” as well as six-part series ”A L’ombre Des Forets.” The company has progressively broadened its portfolio regarding European productions and bilingual offerings featuring English—as seen with shows like “Now and Then.”
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The agreement is partly designed to align Apple’s output with mandates set forth by EU legislation stipulating that at least 30% of content available on any given streaming service must originate from EU territories.
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