Tim Cook Takes Center Stage in New Severance Promo
In a fresh promotional clip for Apple TV+’s captivating workplace thriller, Severance, Apple’s CEO Tim Cook joins the performance. The video, shared by Severance director and executive producer Ben Stiller on X.com, features Cook as he embarks on his orientation as an “severance-season-2-out-weirding-the-show-itself-updated/” title=”Insane New Promos for Severance Season 2: Out-Weirding the Show Itself![Updated]”>innie” within the severed confines of Lumon Industries.
The brief clip may be short, but Cook demonstrates a commendable level of engagement—particularly in the elevator scene where visual effects cleverly illustrate his severed perspective. A humorous moment near the conclusion had me laughing out loud.
Tim Cook Arrives at Lumon Industries: The Innie Experience
This new promotional effort is just one of many recent marketing initiatives aimed at building anticipation for Severance‘s second season. Previous campaigns included an interactive installation at Grand Central Station in New York City and a mock infomercial titled “Lumon Is Listening,” touting brain surgery as a viable method to enhance work-life balance. Further adding to this creative marketing frenzy was a training video featuring Mr. Milchick alongside his enigmatic assistant Miss Huang. While some shows’ marketing can become overwhelming, these clever promotions keep audiences intrigued—especially since Severance stands out as one of the top offerings on Apple TV+.
“Today I was assisting this newcomer with directions to his office…” Stiller humorously remarked while posting about Tim Cook’s involvement.
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