Samsung’s Vision for the Future: Multimodal AI and XR Devices
Samsung has been generating excitement about its advancements in multimodal artificial intelligence and innovative designs such as smart glasses and immersive extended reality (XR) gear.
At today’s Samsung Galaxy S25 Unpacked event, Jay Kim, Executive Vice President and head of customer experience, expressed anticipation for more updates later this year. “We are eager to provide further insights into our developments,” he stated.
Collaboration with Google on Android XR Ecosystem
Keen to reshape interactions between digital landscapes and the real world, Samsung announced back in December that it is collaborating with Google to develop an Android XR ecosystem. This partnership aims to establish a robust operating system paired with a user-friendly interface alongside tailored hardware solutions.
The Future of Smart Glasses and Multimodal AI
Despite not delving into specifics regarding devices or details on their alliance with Google, Kim emphasized that the forthcoming XR gadgets powered by multimodal AI will transform how users engage with both physical environments and virtual realms. “We are set to revolutionize interaction within these spheres,” he asserted.
According to Kim, these products will be developed alongside industry partners and programmers. The incorporation of Google’s Gemini Live AI within Galaxy S25 devices—equipped with potent neural processing capabilities for on-device computations—offers a glimpse into an intelligent future where technology can comprehend visual input combined with voice commands.
A Peek Into Project Moohan
An update shared by analyst Anshel Sag from Moor Insights & Strategy showcased images of Samsung’s Project Moohan device—a novel venture highlighting their ambitions in developing Android-based XR equipment.
The Competitive Landscape in Extended Reality
Samsungs’ push into the XR domain exemplifies a renewed effort by major companies like itself seeking significant market share against established players like Meta, which leads globally having sold millions of devices. Brands such as HTC Vive and Pimax have also carved out specific niches; however, Samsung appears poised to challenge both Meta’s dominance along with Apple’s traditional stronghold despite an evolving landscape valued at tens of billions annually.
The focus on extended reality reflects Meta’s acknowledgment of past shortcomings regarding smartphone innovation against Apple. CEO Mark Zuckerberg has pivoted his strategy toward prioritizing artificial intelligence initiatives instead—a shift driven by recognizing that enhanced AI integrations could fulfill consumers’ needs for portable devices such as augmented eyewear or mixed-reality headsets. Various tech giants including Google, Qualcomm along with Samsung remain committedly investing resources toward making these innovations tangible realities for broader markets ahead..
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