Significant Price Increase for X (Twitter) Premium Plus Subscription
X (formerly known as Twitter) has revealed a notable increase in its Premium Plus subscription pricing, with monthly fees in the United States rising from $16 to $22. This adjustment signifies an impressive 37.5% surge. Additionally, those opting for annual subscriptions will now pay $229 instead of the previous $168.
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The revised pricing came into effect on December 21, 2024. New users will be subject to these higher costs right away, while current Premium Plus subscribers will retain their existing rates until January 20, 2025; thereafter, they too will transition to the new pricing structure during their upcoming billing cycle.
Regional Variations in Subscription Costs
The increases are not uniform across all markets; specific regions are experiencing more drastic hikes. For instance, subscribers in Nigeria have faced a staggering increase of over 365%. Meanwhile, Turkish users see an uptick of approximately 156%. European customers can expect their monthly fees to jump from €16 to €21. Australian consumers will now pay $35 AUD instead of the earlier price of $26 AUD. A complete breakdown of new prices by region can be found here.
Justifications for Price Adjustment
X has defended this price rise by underscoring numerous benefits associated with the Premium Plus package. Subscribers enjoy a completely ad-free experience and enhanced access to Grok AI features on the platform—services that X claims warrant this increased fee structure. Furthermore, it is highlighted that these enhanced subscription revenues will contribute towards a program aimed at fairly compensating content creators based on engagement and quality rather than mere ad impressions.
Basic Subscription Tier Unchanged
The entry-level X subscription continues at its current rate of $3 per month—a stark contrast to the newly adjusted Premium Plus costs making this hike notable as it represents the most substantial jump for U.S.-based subscribers since Elon Musk’s acquisition of Twitter in late 2022.
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