Apple’s Triumphs and Challenges in 2024: A Comprehensive Overview
The previous year presented a distinctive landscape for Apple, as the tech giant concentrated on preserving its supremacy in the smartphone space while cautiously exploring domains such as XR (Extended Reality) and artificial intelligence. Compounding these challenges were global regulatory bodies scrutinizing Apple’s ecosystem, leading to notable transformations with the launch of iOS 18. The introduction of the iPhone 16 series introduced enhancements that piqued consumer interest, although they did not fully meet initial market anticipations.
Apple’s latest M4 chip series continued to deliver exceptional speed and efficiency for MacBooks and iPads alike. Meanwhile, the new AirPods 4 made waves with impressive audio quality and active noise cancellation capabilities without using silicone ear tips. Conversely, products like Apple Intelligence and Vision Pro could certainly be classified as disappointments within Apple’s portfolio this past year. Let’s delve deeper into both Apple’s high points and setbacks in 2024.
Highlight: iOS 18
Features like third-party app stores, alternative default applications, and RCS messaging have officially found their place in iOS across select regions. What was once considered unattainable for users is now a reality—regardless of Apple’s preferences on user experience design. The European Commission has relentlessly pushed for these changes alongside other regulators around the globe; thus, this marked a significant evolution for one of Apple’s flagship operating systems.
features offered by iOS compared to Android has narrowed considerably by 2024 when compared to prior years. Users can finally rearrange icons at will without being bound by grid constraints—a feature that arguably should have been available from inception.
