YouTube is looking to future-proof itself with AI tools

YouTube is looking to future-proof itself with AI tools

“The power of AI is just beginning to emerge in ways that will reinvent video and make the seemingly impossible possible.”

After the departure of Susan Wojcicki, who served as the corporate’s CEO for 9 years, YouTube is gearing up for some huge adjustments underneath the management of the brand new senior vp and YouTube head govt Neal Mohan.

Mohan addressed the YouTube group immediately, laying out the instructions for development that the platform hopes to see within the coming yr.

in 2022, Shorts obtained 50 *billion* day by day views, gaming content material obtained greater than 2 *trillion* views, and extra folks than ever created content material with YouTube: just some highlights from @nealmohan’s group letter!!! https://t.co/JYyTgpXnUl

— YouTube (@YouTube) March 1, 2023

The most vital focus for YouTube, like with a majority of different tech firms, is to combine AI know-how into the product. “AI presents incredible creative opportunities, but must be balanced by responsible stewardship,” wrote Mohan. “And the power of AI is just beginning to emerge in ways that will reinvent video and make the seemingly impossible possible. Creators will be able to expand their storytelling and raise their production value, from virtually swapping outfits to creating a fantastical film setting through AI’s generative capabilities.”

However, not like Google and Bard, YouTube is taking its time to be certain that it has the appropriate method to AI integration. The platform is conscious of the potential copyright and privateness points that come with AI and needs to proceed with warning.

In addition to AI tools, YouTube is introducing new options for Shorts, together with the flexibility to document side-by-side with conventional YouTube movies, giving creators extra methods to earn cash, rising creator communities and extra.

Check out Mohan’s weblog submit detailing the long run right here.

Source: YouTube, Via: Android Police

…. to be continued
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