XPeng Motors Denies Suppliers are Reducing Costs of Materials

A current screenshot circulated on a Chinese community confirmed that an nameless consumer who claimed to be from an organization within the higher provide chain of XPeng Motors, a Chinese electrical car firm, posted a message saying, “All the manufacturing factories that have worked for XPeng Motors are selling materials at low prices in the past few days. To be frank, it’s hard for XPeng Motors to get the goods.” On March 16, XPeng Motors responded to Chinese media and stated that it was “false information.”

In phrases of gross sales efficiency, XPeng Motors is certainly underneath nice stress. Since September final yr, its gross sales have been in decline. According to official knowledge, from September to November of final yr, the month-to-month gross sales quantity of XPeng Motors was 8,468 autos, 5,101 autos and 5,811 autos respectively, down by 18.67%, 49.7% and 62.8% year-on-year, and the decline in gross sales quantity expanded month by month.

SEE ALSO: XPeng Revamps Its Marketing System

In the beginning of 2023, it nonetheless didn’t carry out properly. XPeng Motors delivered a complete of 5,218 autos in January, down 59.62% year-on-year; A complete of 6,010 autos had been delivered in February, down 3.45% year-on-year. XPeng Motors was surpassed by not solely NIO and Li Auto, however different Chinese manufacturers similar to NETA Auto, AITO, Leapmotor and Zeekr.

XPeng Motors is attempting to show the tide by adjusting its organizational construction. Since October 2022, it has been selling a collection of organizational restructurings. According to the data launched by the corporate, it has established 5 digital committee organizations, together with technique, manufacturing regulation, technical planning, manufacturing and advertising, and OTA Committee, and three product organizations: E, F and H platforms. The former two are chargeable for enhancing the communication and collaboration effectivity of numerous enterprise traces, whereas the latter is for opening up the closed loop of end-to-end merchandise.

On January 30 this yr, XPeng Motors formally introduced that Wang Fengying would be the president of the corporate, and will likely be totally chargeable for product and gross sales methods. She will report back to He Xiaopeng, chairman and CEO of XPeng Motors.

On March 15, it was additionally reported that the corporate has restructured its advertising system by merging its auto commerce and consumer improvement service groups and establishing over 20 gross sales areas in China.

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