Zhou Xing, the advertising and marketing director of Xiaomi Auto, had departed from the car-making division of the Chinese smartphone firm a number of weeks in the past, native media outlet Unicorn Excavator reported on February 21.
Despite his younger age of 35 years, Zhou is well-known in China’s vehicle trade. He joined a serious Chinese vehicle producer referred to as SAIC-GM-Wuling in 2011 and served as director of its advertising and marketing heart since 2019. In 2020, he was promoted to director of branding and advertising and marketing. Zhou’s fame in China has grown with the recognition of Wuling’s Hongguang Mini EV, which catered to youthful generations and modern traits as a low price ticket electrical automobile. In August 2022, Zhou joined Xiaomi Auto as the top of advertising and marketing and reported to the corporate’s founder, Lei Jun.
Unicorn Excavator quoted insiders saying, “Although Zhou’s title at Xiaomi Auto is the head of marketing, based on his resume and experience, his salary is at the level of a general manager.”
The supply denied that Zhou’s resignation was associated to the leak of confidential paperwork of Xiaomi Auto a while in the past. “Zhou is not responsible for the supply chain. His key work is marketing. After all, his expertise and resources are mainly concentrated in this area.”
SEE ALSO: Xiaomi Auto Reshuffles Senior Management Team
Xiaomi attributed Zhou’s resignation to private causes. An worker alleged that Zhou just isn’t accustomed to web firms like Xiaomi. According to a different native outlet, Zhou would return to SAIC-GM-Wuling.
In November 2022, Lei Jun set a aim for Xiaomi Auto to change into one of the highest 5 automotive makers on the planet. On Investor Day on February 9, he added a timeframe to this aim–to be achieved inside 15 to twenty years. Lei remarked, “Xiaomi has tens of millions of loyal fans and users in China. If even 1% of them are willing to give Xiaomi Auto a chance, we would have a fantastic start.”
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