Xiaohongshu Starts Exploring Large Language Model

According to a May 6 report by 36Kr, Xiaohongshu, a Chinese way of life sharing platform, has assembled a devoted crew for big mannequin improvement since March. The crew includes core staff from the pure language processing technical crew of promoting companies. Currently, the main points of this new crew are being stored confidential internally.

Zhang Debing, who leads Xiaohongshu’s giant language mannequin crew, has in depth expertise in visible algorithms. He beforehand served as the top of Xiaohongshu’s clever multimedia algorithm crew for a yr, specializing in AI and audio-video algorithms. Prior to that, he was the top of a multimodal intelligence creation group at Kuaishou, the place he oversaw the event of vision-related algorithms.

Along with establishing the massive mannequin crew, Xiaohongshu has a number of impartial departments devoted to exploring AI-generated content material (AIGC). In April 2023, the corporate launched an AI creation app known as “Trik,” which facilities round AI-powered portray. The app makes use of an AI algorithm that generates inventive creative footage routinely after customers add selfies and panorama photographs.

As a content material firm, Xiaohongshu’s curiosity in AI fashions is unsurprising. In the age of PCG and UCG, most web content material corporations depend on AI algorithms to distribute data. Xiaohongshu’s content material manufacturing primarily consists of images and movies distributed by way of algorithms, with commercialization and e-commerce forming the core of their income mannequin.

In the period of AIGC, giant fashions based mostly on deep studying can considerably enhance content material manufacturing pace and amount, subverting conventional content material manufacturing and distribution strategies. With the appearance of massive fashions, many Xiaohongshu customers have posted about producing content material with ChatGPT.

SEE ALSO: Life-sharing Platform Xiaohongshu to Launch Group-buying Feature

Xiaohongshu has a compelling purpose to spend money on giant fashions, with a various and wealthy neighborhood containing a whole bunch of hundreds of thousands of images, notes, consumer feedback, and quick movies. This creates a multi-modal database and software situation that’s ideally suited for pure language processing and AI-assisted content material technology.

Sign up at present for five free articles month-to-month!