WeChat Offline Payment Transactions Up 23% During Spring Festival Holiday

WeChat, a social media platform owned by Tencent, launched on January 19 it’s consumption knowledge for the Spring Festival vacation. In the face of a gradual improve in consumption enthusiasm, the offline cost transaction quantity of customers utilizing WeChat elevated by 23%, reaching a peak on the final day of the vacation.

Consumption enthusiasm can be mirrored within the buying and selling orders of WeChat’s mini program. Orders for journey, catering, retail, and films elevated by 76%, 40%, 32%, and 27% respectively.

Digital purple envelopes on WeChat have been nonetheless a preferred option to categorical New Year’s greetings. During the vacation, customers despatched over 4 billion purple envelopes by WeChat, together with 600 million particularly for New Year’s greetings. WeChat added random greetings this yr with “Happy Chinese Year of the Rabbit”, “Rolling in It” and “Full Blessings” among the many prime three most well-liked by customers.

People’s journey enthusiasm was tremendously improved in contrast with final yr. Users took 15 trillion steps in contrast with 12.9 trillion steps in 2021, whereas 10% of them took over 10,000 steps per day.

Many folks additionally took the vacation time to learn. The whole studying time of all WeChat readers exceeded greater than 18 million hours, with the longest studying time of a single individual lasting 120 hours and the typical each day studying time exceeding 17 hours. Among them, movie and tv took prime place amongst readers as The Three-Body Problem returned to first place and its comply with up The Wandering Earth rose to fifth place.

The variety of quick movies associated to Spring Festival launched by customers on WeChat elevated by practically 170%. Hometown life, household reunions and vacation meals have been the subjects most recorded by customers. In addition, this yr’s CCTV Spring Festival Gala was broadcast on WeChat once more, attracting over 190 million viewers.

As the primary Spring Festival after the lifting of epidemic controls, there gave the impression to be a collective restoration and a sure vitality in consumption in lots of fields.

SEE ALSO: Movie Box Office Sales During China’s Spring Festival Holiday Reach $992M

According to knowledge posted by Chinese meals supply big Meituan, within the first six days in the course of the Spring Festival vacation, the order quantity of multi-person eating packages nationwide elevated by 53% year-on-year. Among them, Shanghai confirmed the best improve in orders, seeing its order quantity improve by 240% in contrast with final yr. Pre-made dishes, which have been fashionable over the past yr, have additionally grow to be a brand new staple of many households’ dinners. According to JD.com, the turnover of pre-cooked dishes in the course of the Spring Festival elevated by greater than six occasions year-on-year.

According to the information middle of the Ministry of Culture and Tourism, there have been 308 million home vacationers in the course of the Spring Festival vacation this yr, a rise of 23.1% year-on-year. Domestic tourism income reached 375.843 billion yuan ($55.6 billion), up 30% year-on-year. Outbound journey additionally restarted. According to Tongcheng Travel, the reserving quantity of outbound and inbound air tickets, and worldwide inns, elevated by 258%, 632%, and 177% year-on-year respectively.

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