vivo to merge iQOO into its main business in order to cut costs

It’s not unusual these days to examine tech firms implementing cost-cutting measures today and vivo is the newest firm to go in that route. The firm simply introduced that it is merging its sub-brand iQOO into its main business in order to cut back working costs and enhance effectivity. Which is usually one other manner of claiming that the agency is shedding a few of its employees.

It’s no secret that vivo and iQOO are sharing R&D, provide chain and nearly each useful resource, aside from some advertising and marketing and distribution channels. iQOO smartphones are even working the identical software program as vivo’s telephones. However, e-commerce methods, planning and media concentrating on have been separate unit this level.

The new transfer will flip iQOO into only a common lineup inside vivo’s portfolio. vivo’s administration reportedly considers closing down iQOO’s impartial shops and counters too.

Source (in Chinese)