When the App Store launched just months later, it triggered an explosive growth of a new sector. Independent developers raced to exploit Apple’s lucrative distribution networks for apps.
The Dawn of The App Store and iPhone SDK
Since Apple’s introduction of the iPhone in January 2007, there had been a relentless demand among developers for an SDK. Early discussions within Apple reflected hesitations about creating a marketplace for external applications. Many feared that allowing third-party apps could compromise Apple’s stringent quality standards and might lead to subpar software on their devices.
The most notable opponent to launching an app marketplace was Steve Jobs himself, co-founder and CEO of Apple.
However, influential voices like Phil Schiller and board member Art Levinson advocated passionately for rethinking Jobs’ stance on opening up app development options—encouraging him to consider making the iPhone a more open platform rather than a locked-down device.
Ultimately, Jobs reconsidered his viewpoint. On March 6th, 2008 — approximately nine months following the first release of the iPhone — Apple hosted an event detailing their vision for software development on mobile devices. During this gathering known as “iPhone Software Roadmap,” they introduced the iPhone SDK which paved the way forward for what would become known as the iPhone Developer Program.
“We are thrilled at building a thriving ecosystem with potentially thousands of native applications available” stated Jobs during a press announcement concerning this new initiative.
Building Apps Made Easy with The New SDK
With access granted by using this innovative SDK, developers could design applications specifically tailored for inline compatibility through Macs utilizing Xcode—the newly updated version of Apple’s development environment. Additional tools enabled programmers to create interfaces suited exactly for mobile use while also monitoring memory consumption specific to these handheld devices. A particularly advantageous tool named Simulator enabled them to replicate touch interactions typically performed on an actual device but utilizing either mouse or keyboard inputs from their Mac systems instead.
A standard annual fee set at $99 was required from any developer wanting access necessary features needed before launching apps onto actual devices (with premium fees initially reserved only strictly meant companies having over half-a-thousand employees). According to Apple’s terms outlined early-on regarding revenue sharing agreements; creators would retain about seventy percent profits generated via sales while Cupertino profited off thirty percent shares remaining post-sale transactions completion reached individual buyers’ ends thereafter!
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