Apple’s “Back to School” Promotion Launches in Japan
Today marks the debut of Apple’s annual “Back to School” initiative in Japan, following its earlier rollout this month in regions such as Australia, New Zealand, Brazil, and South Korea.
While promotions in other countries included complementary AirPods (with Active Noise Cancellation) when customers purchased either a MacBook Air or Pro and iMac models or offered free Apple Pencils with specific iPad purchases, the offer in Japan is distinct. Customers purchasing selected Mac and iPad devices will receive Apple Gift Cards instead:
- MacBook Air / MacBook Pro / iMac: ¥22,000 Apple Gift Card
- iPad Pro / iPad Air: ¥15,000 Apple Gift Card
Promotion Details and Eligibility Criteria
This year’s campaign will run from January 30 through April 9. It is targeted at eligible educational users who can verify their status via UNiDAYS during the ordering process. This includes current students and newly accepted candidates at universities and vocational institutions as well as staff members affiliated with junior high schools through universities.
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