Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists

The most-entered class this 12 months was Best AI Tool. 

Typeface, a significant standout within the class, is a generative AI software serving to companies create customized content material shortly and successfully. Typeface combines AI’s pace with significant model personalization and management, that means firms can generate customized content material at scale however not sacrifice privateness assurances. 

Reveal Mobile boasted the best variety of finalist nominations — 4 in whole. As a supplier of location intelligence, geofencing and marketing campaign attribution options, it partnered with Offbeat to run a paid social marketing campaign on TikTok that drove location visits for one of many company’s nationwide restaurant shoppers. With Reveal Mobile’s geotargeting platform and foot-traffic attribution reporting, the TikTok marketing campaign supplied a 30X ROI, serving to to show the worth of those ways within the model’s media combine. 

Calendly obtained a nomination for Best Sales Automation Tools and Platform for its launch of Calendly Routing, which helps pressured, time-strapped gross sales and advertising groups to qualify, route and guide conferences shortly, rushing up the gross sales cycle, growing conversion charges and offering a greater buyer expertise. Users of Calendly Routing have created an automatic, efficient inbound gross sales course of that yields conversion and drives alignment with advertising groups. Some have reported gaining 10–12 hours again every month that was beforehand spent manually managing the scheduling course of. 

Minute Media’s Asaf Peled secured a finalist spot for Founder of the Year. As a number one know-how and digital content material firm, Minute Media gives its shoppers with the instruments to achieve an ever-changing digital surroundings by leveraging its expertise as a writer. Asaf has led the corporate to super success, together with launching its personal SSP, resulting in an built-in partnership with Amazon Publisher Services’ TAM. Asaf additionally guided Minute Media into business partnerships, together with collaborations with WhatsApp, Pennington, Pepsi, Kay Jewelers, Kia, Expedia, DoorDash and extra. 

For Best Buy-Side Programmatic Platform, Yahoo, in partnership with Marriott, snagged a finalist spot for the “Where Can We Take You” marketing campaign. Marriott leaned additional into its present partnership with Yahoo to extend model consciousness, entice new prospects and drive bookings with elevated marketing campaign effectivity and return on funding. By leveraging a variety of Yahoo providers — from an interactive cellular journey planning device and shoppable video to impactful DOOH in luxurious health and gold environments — the marketing campaign resulted in 2x client engagement and a 50% improve in return on advert funding. 

All in all, what the judges chosen in 2023 exhibits that tech firms are empowering advertisers and publishers to supply extra focused, customized campaigns, leading to higher returns and elevated buyer experiences. 

See the whole listing of finalists beneath. 

Best Affiliate Marketing Platform
Hilton & Rakuten Advertising
impression.com
Litter-Robot & Partnerize

Best AI Tool 
BENlabs
Dstillery
LiveIndividual & Virgin Media
Papercup
Pixability + McGarrah Jessee
Typeface

Best Attribution Tool
Dominos
Experian Marketing Services and Cuebiq
Fetch
Measured Incrementality Platform
PulsePoint
Reveal Mobile
Spectrum Reach

Best Buy-Side Programmatic Platform
AdTheorent
Atlas by Talon
MediaMath
Nexxen DSP
Vistar & Church
Yahoo & Marriott

Best Content Management System
eMagazines

Best Content Marketing Platform
Critical Mass
Curacity 
Issuu
Linkwell Health
Nativo
Optimizely

Best Cookieless Identification Technology
fullthrottle.ai
Havas
Ogury
Quantcast
SORT
Wunderkind

Best CRM Platform
Act!
stc NAWAQL
Merlin

Best Customer Data Platform
Decile 
Epsilon
Lytics & Land O’Lakes
MongoDB and Twilio Segment
Olo & BelAir Cantina
Treasure Data

Best Data Lead
Jonathan Zile, PulsePoint
Will Sach, Director of Data Strategy at News UK

Best Data Management Platform
Audigent
Club Carrefour
News UK
Permutive

Best Data Team
Demandbase
Fifty & Avalon
New York Times Advertising
News UK
Ovative Group
PulsePoint

Best E-Commerce Technology
Bambuser
Best Buy
GroupBy
LiveIndividual & Virgin Media
RevLifter
Yext in partnership with Casio

Best Esports/ Gaming Ad Technology
Equativ Game Connect
Gamelight
OneFootball, SPORTFIVE and Bidstack
TrafficGuard
VDO.AI

Best Event Platform
Kaltura Events
Wistia Live

Best In-Store Technology
Cooler Screens
The CR Recommended Mark

Best Influencer Marketing Platform
Brandwatch & Insta360
Gumball
Influencity 
Spectrum Brands and Mavrck
Tagger

Best Location Data Platform
DAC & NAPA
Foursquare
InMarket and Bob Evans Farms
Lastmile
Locala & Captura Group
Reveal Mobile

Best Marketing Analytics Platform
Digital Remedy
Known and AMC+
Ovative Group
Pecan
Pickaxe
Upwave + TheTradeDesk

Best Marketing Automation Platform
Club Carrefour
Cognitiv
Dominos
Flight Control
Fluency 
GetResponse
Inuit Mailchimp

Best Measurement Solution
Bombora
Fospha & Huel
LoopMe
Measured Incrementality Platform
DISQO
Reveal Mobile

Best Mobile Marketing Platform
Adjust Suite
AdTheorent
AppsFlyer
Gamelight
Liftoff
PLAYSTUDIOS

Best Monetization Platform for Publishers
Adtelligent
Chartboost
Keystone by Outbrain
Nucleus & Vouchercloud
Playwire
PubMatic

Best Native Advertising Platform
AdAdapted
Taboola

Best Partner Clean Room
Disney
InfoSum
MiQ and BASK

Best Personalization & A/B Testing Platform
Dugout 
Evocalize
Flight Control
JibJab
KFC Philippines x Braze
Optimizely

Best Podcast Platform 
Gumball

Best Sales Automation Tools & Platform
Calendly
Conga
Impartner
Seismic
stc

Best Sell-Side Programmatic Platform
Beachfront
Magnite
Nexxen SSP
Permutive
Publica
Reset Digital

Best Social Marketing Platform
Brandwatch
Evocalize
Khoros

Best Subscription Platform
Best Buy
Fooji
Reveal Mobile

Best Sustainable Ad Tech Platform
AY
Duration Media
Good-Loop
Sharethrough
The “OpenX Path to Net-Zero”
Viant Adtricity

Best Video Ad Server
Beachfront
Publica

Best Video Management Platform
Bambuser
Emplifi & Bensons for Beds
Endeavor Streaming Partnership with Feld Entertainment
Kaltura TV Platform
Peerly Inc.
Wildlife Studios & tvScientific

Founder of the Year
Allego Revenue Enablement Platform, Yuchun Lee
Asaf Peled, Minute Media
Audigent Founder and CEO, Drew Stein
Erik Requidan and Justin Hansen, Media Tradecraft
Sabio Holdings, Aziz R.