Twitter’s new CEO Linda Yaccarino will see Elon Musk return focus to Tesla

Linda Yaccarino is an American media govt, or a minimum of she was till she resigned not too long ago to take the new CEO function at Twitter to change proprietor, Elon Musk within the function.

She was the Chair of Global Advertising & Partnerships at NBCUniversal. On May 12, 2023, Elon Musk introduced that Yaccarino would succeed him because the chief govt officer of X Corp. and Twitter.

Yaccarino was born in 1963 in New York City. She graduated from Penn State University with a level in journalism. After faculty, she started her profession in promoting at Turner Broadcasting System. She labored her method up the ranks at Turner, ultimately changing into president of advert gross sales. In 2011, she joined NBCUniversal as chairman of promoting gross sales.

Yaccarino is credited with remodeling NBCUniversal’s promoting enterprise. She oversaw the launch of the corporate’s ad-supported streaming service, Peacock. She additionally negotiated new promoting offers with main manufacturers, equivalent to Coca-Cola and Pepsi. In 2022, she was named probably the most highly effective girls in enterprise by Fortune journal.

Yaccarino is a powerful advocate for range and inclusion within the media trade. She is a member of the board of administrators of the Ad Council and the National Association of Female Executives in Technology. She can be a mentor to younger girls within the promoting trade.

Yaccarino is a revered chief within the media trade. She is thought for her sturdy enterprise acumen and her dedication to range and inclusion. She is anticipated to be a profitable CEO of Twitter.

Reactions

• “I’m excited to see what Linda Yaccarino can do as CEO of Twitter. She’s a proven leader with a strong track record of success, and I’m confident that she’ll be able to take Twitter to the next level.” – Amit Agarwal, founder and CEO of Search Engine Land
• “I’m concerned about Linda Yaccarino’s appointment as CEO of Twitter. She has no experience in social media, and I’m worried that she’ll be beholden to advertisers. I hope that she proves me wrong.” – Jeff Jarvis, journalism professor and writer of “What Would Google Do?”
• “I’m glad to see a woman appointed CEO of Twitter. Linda Yaccarino is a strong leader, and I’m confident that she’ll be able to make Twitter a more inclusive and welcoming platform.” – Susan Wojcicki, CEO of YouTube
• “I’m cautiously optimistic about Linda Yaccarino’s appointment as CEO of Twitter. She has a lot of experience in the media industry, and I’m confident that she’ll be able to grow Twitter’s business. However, I’m worried that she’ll be too focused on making Twitter profitable, and that she’ll sacrifice the platform’s core values.” – Evan Williams, co-founder of Twitter

Prior to this announcement, I had by no means heard of Yaccarino earlier than, however having landed a place as important the CEO of Twitter and having the endorsement of Elon Musk I used to be eager to be taught extra.

I’ve now watched numerous interviews together with her, notably spectacular is the Salesforce Connections interview from August 2021. Yaccarino speaks confidently and about product technique and execution in working together with her crew to launch the Peacock platform.

In the time earlier than Musk took over Twitter, many people centered on the earlier CEO’s use of Twitter, so I took a take a look at her historical past and use of Twitter.

At the time of writing, she has posted simply 1,212 instances and is following 1,161 accounts since being named by Elon, her follower depend has greater than doubled, now sitting at 272,799.

Scrolling again by means of her timeline, she posted about an interview with co-founder of Twitter Jack Dorsey, who additionally held the CEO place from 2006 to 2008, and once more from 2015 to 2021.

Linda Yaccarino and Elon Musk had been each on the POSSIBLE advertising convention in Miami Beach, Florida on April 18, 2023 and Yaccarino really interviewed Musk for the keynote dialog titled “Twitter 2.0: From Conversations to Partnerships.”

Just 10 days later, Yaccarino was introduced as the subsequent CEO of Twitter.

It is difficult to decide simply how properly Yaccarino will do within the high spot, it’s definitely a job that has the eye of hundreds of thousands of individuals, throughout the globe, who’re filled with opinions. In Musk’s announcement Tweet, he suggests Yaccarino will be accountable for enterprise operations, whereas he’ll nonetheless handle main product design and new know-how.

Under this scope, it’ll be attention-grabbing to see what affect Yaccarino could make, however definitely, her background in Advertising will be precious to fixing the economics of Twitter, which expects to be cost-neutral and even worthwhile by the top of 2023.

Today, Elon replied to a Tweet indicating the Twitter CEO function was consuming his time and that this appointment (as soon as Linda began in a number of weeks), will permit him to return extra time to Tesla.

Loads of Tesla Shareholders will be glad to hear this, because the share value has actually suffered since Musk introduced he was shopping for Twitter, which subsequently meant he was promoting Tesla inventory to fund the historic deal.

In actuality, Tesla has continued to perform simply positive throughout this time, car gross sales proceed to rise and broaden to new markets (let’s not speak concerning the RHD Model S/X) and the actually essential FSD Beta software program has continued to roll out, together with v11.4.1 reaching buyer vehicles in the present day.