On the heels of Apple’s “Wonderlust” particular occasion, Apple CEO Tim Cook sat down with John Dickerson for an interview on CBS Sunday Morning. In the interview, Cook mentioned Apple’s environmental targets, whereas additionally touching on the corporate’s resolution to proceed utilizing Twitter, investing in Texas, and extra.
On Twitter
Apple has confronted pushback for its resolution to proceed utilizing Twitter (at the moment identified as “X”), together with spending closely to promote on the platform. John Gruber, for instance, prompt the corporate reevaluate its resolution earlier this month. Most just lately, the ADL has accused Elon Musk of harboring an “antisemitic campaign on his platform.”
When requested by Dickerson whether or not Apple ought to stop promoting on Twitter, Cook had a proof (of types) for Apple’s continued dedication to the platform.
“It’s something that we ask ourselves. Generally, my view is Twitter’s an important property,” Cook mentioned. “I like the concept that it’s there for discourse and there as a town square. There’s also some things about it I don’t like.”
Dickerson, nevertheless, made an vital clarification:
“There’s discourse, and then there’s antisemitism,” mentioned Dickerson.
“Yeah, which is abhorrent. Just point blank, there is no place for it.”
“So, is this something you’re constantly evaluating?”
“It’s something we constantly ask ourselves,” Cook mentioned.
On Texas
Dickerson additionally questioned Cook about Apple’s continued company enlargement in Texas and how that balances with the anti-abortion, anti-trans, and anti-gay laws within the state. Worth noting: this interview itself was filmed in Texas.
Dickerson mentioned, “When we last talked, you said, ‘I believe that everyone should be treated with dignity and respect, and that all roads lead to equality.’ How should people think about your commitment to equality and the politics of Texas, which would seem to be clashing with that?”
Cook replied, “There will always be cases, John, where we’re either selling or operating in a place where we have a difference of opinion on something. But I’m telling you from our heart, we believe in treating everyone with dignity and respect. And that’s how we show up as a company. We believe in being a part of the community, and trying to advocate for change, rather than pulling the moat up and going away.”
On the surroundings
One of the clear themes of Apple’s “Wonderlust” occasion on Tuesday was the corporate’s dedication to changing into fully carbon impartial by 2030.
“I don’t do virtue signaling, at all. I don’t believe in it. We want to do hard work,” Cook mentioned in at present’s interview. “I want to see that it pencils out, because I want other people to copy it. And I know they’re not going to copy a decision that’s not a good economic decision.”
Also within the interview, Apple VP Kristina Raspe touched on the concept a carbon-neutral iPhone is the corporate’s “holy grail” product. “Right now we’re focused across the company, and my department in particular, on ensuring every device that our customers own and operate, the electricity they use to charge it, is offset by renewable energy,” she defined.
“This is all about putting one watt in the system for every watt that our customers use to power our devices,” Cook mentioned.
Other tidbits
Elsewhere within the interview, Cook mentioned that Vision Pro is still on monitor for a launch in early 2024. In truth, he apparently watched your entire third season of Ted Lasso utilizing Apple’s headset.
There’s additionally some discuss on Apple in China, distant work and the pandemic, and extra. Check out the total interview on the CBS News web site.
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