Stadia didn’t JUST die, it’s been dead since day one

With Google’s Stadia fully out of the cloud gaming image now, the UK’s Competition and Markets Authority (CMA) has shared a statistic that reveals that Stadia had a market share a lot smaller than competing companies.

The report, titled “Microsoft — Activision deal could harm UK gamers,” goes over how Microsoft buying Activision may have an effect on Xbox Game Pass streaming. “The evidence available to the CMA currently indicates that Microsoft would find it commercially beneficial to make Activision’s games exclusive to its own cloud gaming service,” reads the report.

In one a part of the report, the CMA goes over statistics relating to every cloud gaming service’s person rely in 2021 and 2022.

Remember that individuals the place pushing that Stadia was margins larger than GeForce NOW effectively pic.twitter.com/q3BuJYn2iI

— Duncan (@one2escape) February 8, 2023

Based on the month-to-month common customers (MAUs) from data supplied instantly by every cloud gaming firm, it’s revealed that Stadia by no means captured greater than 10 % of the cloud gaming market share.

In 2021, Stadia’s market share is estimated to be between 5 and ten %, whereas, in 2022, it fell to between zero and 5 %. In each years, PlayStation Cloud Gaming, Nvidia’s GeForce Now and Xbox’s xCloud far outpaced Stadia by way of MAUs and market share.

Further, whereas we don’t know the precise person rely Stadia boasted earlier than its premature dying, PlayStore downloads for the Stadia app provide a good suggestion. “The Android app for Stadia was downloaded between 1,000,000 and 5,000,000 times, while the Android TV app was only downloaded between 100,000 and 500,000 times,” based on 9to5Google.

The CMA factors to the truth that Google, being the business large that it’s, was unable to drive Stadia to success, and due to this, Microsoft’s acquisition of Activision may make it tough for different cloud gaming companies, seemingly those that don’t have an business large like Google backing it up, to develop and provide a aggressive recreation library.

An excerpt from the report is under:

“We think about that Google’s current resolution to close down its personal cloud gaming service, Stadia, exhibits that merely having some strengths related to cloud gaming isn’t sufficient to ensure a platform’s success.

We provisionally imagine that content material is especially essential to the success of a cloud gaming service, notably contemplating Google’s failure with Stadia, which our proof suggests was prompted a minimum of partially by a scarcity of gaming content material, which was linked to its use of a Linux OS.”

Read the CMA’s report right here.

Source: Competition and Markets Authority Via: 9to5Google