Spotify reportedly wants to add full-length music videos to its app

Spotify would possibly quickly allow you to watch music, not simply hear to it. Bloomberg sources declare the streaming service is mulling the addition of full-length music videos to its app. The firm is reportedly speaking to potential companions, nevertheless it’s not clear who would assist the function or when it would arrive. Spotify has already declined to remark.

Video on Spotify is presently restricted to podcasts, 30-second storytelling clips (to assist artists discuss their work) and 10-second GIFs that loop whilst you hear to a given track. The media big launched a TikTok-like house feed in March, nevertheless it’s meant extra for locating music and podcasts than video viewing. The firm tried utilizing TV content material a number of years in the past, similar to clips from Comedy Central and ESPN, nevertheless it did not achieve a lot traction.

The idea is not novel for streaming music companies. Apple Music has had music videos for years. Spotify’s addition would assist it match Apple, although, and would possibly lure audiences who would in any other case watch the videos on YouTube. It would additionally add content material to the brand new feed and assist Spotify draw musically-inclined viewers from social networks like Instagram and TikTok.

Music videos do not generate a lot direct income by themselves. YouTube offers creators a 55 p.c share of advert income, which on common quantities to $18 per 1,000 views. Artists, labels and others concerned then have to break up that small quantity. The clips complement audio revenue, although, and doubtlessly enhance publicity for musicians.

There’s strain to discover new sources of revenue, too. Spotify laid off a good portion of its workers earlier this 12 months, together with 200 in its podcast crew, because it grappled with each a tough world financial system and enterprise missteps. Music videos might enhance the corporate’s funds with out requiring a big manufacturing crew, as is the case with podcasts.