Sony China’s Weibo Account Banned

An authorized account belonging to the Chinese division of Japanese electronics big Sony has lately been banned. On January 5, the CEO of Weibo responded {that a} weblog put up from Sony China that was interpreted as attacking medical specialists was revealed on October 12, 2022, and {that a} closing punishment had simply been authorised.

This shouldn’t be the primary time Sony China has been punished. On October 12, 2021, Sony China was given an administrative penalty by the Chaoyang District Market Supervision Administration in Beijing for violating the clause studying “advertising shall not harm the dignity or interests of the country and disclose state secrets” within the nation’s promoting regulation, incurring a wonderful of 1 million yuan ($145,940). The penalty is aimed toward a brand new product commercial revealed by the corporate in June 2021.

On June 30, 2021, Sony China launched a promotional poster to announce {that a} new machine could be launched at 10:00 pm on July 7. Unfortunately for the agency, this was the exact anniversary of the Marco Polo Bridge Incident, a July 1937 battle between China’s National Revolutionary Army and the Imperial Japanese Army. On the morning of July 1, Sony China deleted the put up and issued an apology, calling it a misunderstanding. Chinese net customers stated they couldn’t settle for Sony’s very reluctant rationalization.

According to Sony’s monetary report for fiscal 12 months 2021-2022, complete gross sales have been 9,921.5 billion yen ($74 billion), up 10% year-on-year. Operating revenue reached 1,202.3 billion yen, up 26% year-on-year.

Previously, Takahashi Hiroshi, the previous senior vice chairman of Sony and chairman of Sony China, revealed in an interview that Sony’s world income and revenue reached a brand new excessive in fiscal 12 months 2020, and that its market efficiency in China was additionally good. On this foundation, Sony China set a radical objective for the brand new fiscal 12 months.

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“China’s macroeconomic situation is good, and the willingness to consume is very strong. After the pandemic, consumer demand is diversified and personalized. This situation is more suitable for companies like Sony that provide high-value-added products. We must implement precise strategies for market demand,” stated Hiroshi.

In addition, in line with a put up by Sony China on December 28, 2022, a brand new gross sales location opened in Wuhan, changing into the agency’s eighth unbiased bodily retailer within the Chinese mainland.

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