Smartphone market worsening, but iPhone market share set for all-time high – IDC

Market intelligence firm IDC says that the worldwide smartphone market is worsening, and that the decline in shipments this 12 months will probably be even decrease than beforehand anticipated.

However, it says that Apple will buck the development in a dramatic trend, predicting that iPhone market share will attain an all-time high this 12 months …

Global smartphone market worsening

Ask any of the large market intelligence corporations concerning the world smartphone market, and also you’ll get the identical gloomy solutions. Both Counterpoint and IDC, for instance, agree that 2023 will see the bottom degree of smartphone shipments in a decade.

The pandemic and a tricky economic system added to the challenges confronted by the business, but it has additionally been battling the easy undeniable fact that smartphone tech hit a plateau, and the typical client may not see a motive to improve each one to 2 years. The common particular person now upgrades their smartphone each three to 4 years.

The long-term development has been downward since 2017, principally on account of the truth that, nicely, new smartphones haven’t been very thrilling for a few years. Development has plateaued, and most shoppers now maintain onto their telephones for 3-4 years relatively than 1-2 years.

IDC agrees with the sooner Counterpoint forecast.

Worldwide smartphone shipments are forecast to say no 4.7% 12 months over 12 months in 2023 to 1.15 billion models, the bottom quantity in a decade […] This is a downward revision from IDC’s earlier forecast of -3.2%, pushed by a weaker financial outlook and ongoing inflation, which has dampened client demand and lengthened refresh cycles.

However, says the agency, the iPhone is set to buck the development, attaining year-on-year development at the same time as the remainder of the market continues its decline.

IDC expects iOS shipments to see 1.1% development in 2023 to achieve an all-time high share of 19.9% as iOS continues to stay extra resilient to macro challenges than Android, which is forecast to say no 6.0% this 12 months […]

“During a time when the entire market is struggling, it speaks volumes to once again see Apple going the opposite direction,” mentioned Ryan Reith, group vp, Mobility and Consumer Device Trackers at IDC.

The firm says Apple’s prospects have been assisted by trade-in offers and the expansion in buy-now, pay-later schemes like Apple Pay Later.

But different corporations provide equal applications, so Apple is constant to seek out methods to steer iPhone homeowners to improve, and Android homeowners to change.

The iPhone 15 Pro Max is predicted to cleared the path when Apple unveils this 12 months’s line-up on September 12 – although some patrons could find yourself ready some time to take supply of theirs.