Short Video Viewership in China Exceeds One Billion

On March 2, a report launched by the China Internet Network Information Center (CNNIC) confirmed that as of December 2022, the variety of individuals in the nation who watched quick movies exceeded one billion for the primary time, and the utilization fee was as excessive as 94.8%.

During the 5 years from 2018 to 2022, the variety of quick video viewers elevated from 648 million to 1.012 billion, with over 60 million new viewers annually. In 2019 and 2020, there have been over 100 million new viewers yearly, in half as a consequence of components equivalent to the results of COVID-19, elevated entry to know-how, and the expansion of quick video platforms.

The wealthy content material of quick movies drives viewership development and retention. Short movies are additionally seamlessly built-in into livestreaming, e-commerce, schooling, tourism, and lots of different industries, step by step penetrating on a regular basis life. According to knowledge from IT Juzi, a enterprise info service supplier, the quick video trade accomplished 14 funding occasions in the primary 11 months of final yr, elevating about 1.016 billion yuan ($147 million).

According to CNNIC’s report, as of December 2022, the variety of web customers in China reached 1.067 billion, a rise of 35.49 million in contrast with December 2021. The whole variety of 5G base stations in China reached 2.31 million, accounting for 21.3% of the full variety of cell base stations, a rise of seven share factors in contrast with December 2021.

The COVID-19 epidemic led to a speedy rise of distant work. As of December final yr, the variety of distant employees in China reached 540 million, a rise of 70.78 million in contrast with December 2021, accounting for 50.6% of the nation’s whole netizens. Data from Zhaopin.com, a platform for job seekers, confirmed the proportion of firms in varied sectors that allowed working from dwelling throughout the epidemic interval. About 33% of firms in the communication, electronics, and web sector supplied the pliability of distant work. Over 25% of companies in enterprise companies, media, leisure, and sports activities industries demonstrated that they agreed with the worth of distant work.

SEE ALSO: Chinese Short Video and Livestreaming Platform Douyin Looks to Challenge Alibaba

In addition, telehealth companies and on-line medical care requirements have improved in latest years. As of December final yr, the variety of on-line medical service customers in China reached 363 million, a rise of 64.66 million in contrast with December 2021, accounting for 34.0% of whole netizens. Online schooling and medical service customers in rural areas of China accounted for 31.8% and 21.5% of rural netizens, up 2.7 and 4.1 share factors over the earlier yr, respectively.

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