From layoffs to not paying payments, Twitter has been on a cost-cutting drive for the reason that Elon Musk acquisition. The latter has resulted in lawsuits from landlords and distributors, although one associate Twitter is not antagonizing is Google.
The Information reported on Friday how “Amazon had threatened to withhold payment for advertising it runs on Twitter because the social network for months refused to pay its Amazon Web Services bills for cloud computing services.”
In distinction, Twitter continues to pay its Google Cloud invoice, although it tried to renegotiate a contract that stipulates $1 billion in Google Cloud spending over a five-year interval. Google is mentioned to have refused. (For comparability, the Amazon deal is $510 million over 5.5 years. Twitter initially deliberate to run the timeline part on Amazon’s cloud however has but to take action, with AWS at present used for Twitter Spaces.)
The two corporations have labored on:
- Twitter: Helping clients discover significant Spaces with AutoML
- Twitter: gaining insights from Tweets with an API for Google Cloud
- Modernizing Twitter’s advert engagement analytics platform
Yesterday’s report reveals that “Google is an even bigger advertiser on Twitter than Amazon.” Anecdotally, Android advertisements about Google Messages are pretty widespread. Google’s numerous social accounts stay energetic on the platform, although Search Liaison did create a Mastodon account fairly early on. No main model accounts have adopted.
During the Apple-Twitter drama of late November/early December, reporting emerged that Apple was Twitter’s greatest advert purchaser throughout Q1 2022 with $48 million spent, or 4% of Twitter’s complete income for that quarter.
Another side of the Google-Twitter relationship are the Tweets that seem in Search. In 2015, the 2 corporations struck a licensing deal to have Twitter posts immediately present up in Google Search outcomes. This is very helpful for reside occasions, like sports activities, and presumably a persevering with income supply for Twitter.
That shut relationship helped persuade Musk and Davis that antagonizing Google by not paying the cloud invoice wasn’t well worth the danger, the particular person mentioned.
More on Twitter:
- Twitter to cost for SMS-based two-factor authentication – How to make use of Google Authenticator as a substitute
- Twitter will allow you to keep away from its algorithmic ‘For You’ tab in spite of everything
- Twitter formally bans third-party shoppers in new developer settlement
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…. to be continued
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