Popular tech site CNET reportedly employing AI to write full-fledged articles

With the launch of OpenAI’s ChatGPT in November 2022, many thought that it was solely a matter of time earlier than AI-generated articles flood the Search Engine Result Pages (SERP). Google maintains that content material produced utilizing machine studying instruments is categorized as spam which, in idea, is penalized by the search large. As it seems, CNET, one of many largest tech media websites on the earth, has been publishing articles generated with AI since November 2022.

According to Gael Breton of Authority Hacker, CNET has been placing up articles written with AI since November 11, 2022. To date, the site has 72 such items. While CNET does disclose beneath each bit that the article was written utilizing “automation technology”, it isn’t instantly clear, because the byline solely mentions “Written by CNET Money”. It is just after clicking on the byline that you’re offered with the disclaimer that the content material was generated with an AI engine.

What’s extra regarding, nevertheless, is that the articles are pulling in fairly a little bit of site visitors per Gael Breton’s analysis. Auto-generated articles pulling in site visitors is in direct distinction to Google’s claims of penalizing AI content material.

Now the query turns into: Is Google ready to successfully distinguish between human-generated and AI-generated writing? Sadly, we now have no clear reply. Talking to Search Engine Journal, Google’s Search Advocate John Mueller defined that, though the corporate can’t declare to have the power to routinely detect AI written items, “if we see that something is automatically generated, then the webspam team can definitely take action on that”.

Finally, neither CNET nor Google answered any query posed to them by Futurism relating to the difficulty.

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Fawad Murtaza – Tech Writer – 324 articles printed on Notebookcheck since 2021

I’m Fawad, a fellow tech nerd. As a tech junkie, my relationship with expertise goes again to my childhood years. Getting my first Intel Pentium 4 PC was the beginning of journey that may ultimately deliver me to Notebookcheck. Finally, I’ve been writing for tech media since 2018. From small no-name tasks to trade leaders, I’ve labored with various tech publications.