Poco Merges with Xiaomi: A New Chapter Begins
In a significant move announced in October 2024, Poco has officially shuttered its standalone po.co website, marking a pivotal shift in its operational strategy. Beginning in 2025, all Poco products will be available exclusively via the Xiaomi platform, a step aimed at creating a more cohesive digital environment.
Launch of the Poco X7 Series on Xiaomi
The inaugural product making its debut on the Xiaomi website will be the highly anticipated Poco X7 series, which is set to launch on January 9.
New Poco product launches will now occur exclusively on the Xiaomi platform.
Global Website Shutdown and Transition
Poco’s global po.co and various regional websites have ceased operations entirely. Users attempting to access European sites—including those for Britain, France, and Germany—are now automatically redirected to their respective sections of the Xiaomi Store.
Status of Poco India Amid Changes
As these transformations unfold globally, it appears that Poco India’s online presence remains stagnant as of late December. The anticipated launches of models like the Poco C75 and Poco M7 Pro 5G may still proceed during this transition period.
Closure of Online Platforms and Customer Data Management
Additionally, the closure extends to the official Pocophone app. Users’ personal data will be retained for a limited timeframe as mandated by relevant privacy laws; however, it can also be accessed through one’s account settings within Xiaomi’s ecosystem.
Xiaomi Takes Over Warranty Services
Poco has confirmed that warranty services for all products will now fall under Xiaomi’s jurisdiction. Historically positioned as an independent brand within certain markets while not truly autonomous in operations, this restructuring appears aimed more at amplifying sales across diverse channels than altering core business strategies drastically.
This merger not only signifies changes in branding but also reflects broader trends within smartphone ecosystems where brands consolidate resources for better market performance. Stay tuned for further updates from both companies regarding future advancements!
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