As of April, over 110,000 retailers on Ele.me, Alibaba Group’s on-demand meals supply platform, have participated in charity initiatives by way of “Caring Merchant” program, with a complete donation quantity of practically 3 million yuan ($425,242) in six months.
Last November, Ele.me launched the “Caring Merchant” charity program for retailers on its platform. The donations acquired there are presently being utilized by China Foundation for Rural Development to present nutritious meals to rural college students. The preliminary fund of 1 million yuan from this channel offered meals to 1,130 college students in 5 rural faculties situated in Guangnan County, Yunnan Province.
Zhangliang Malatang, a sizzling pot restaurant chain, noticed over 500 branches becoming a member of this system, making it the No.1 by the variety of taking part shops. In addition to restaurant chains, a lot of small retailers are additionally making contributions.
“This program is very convenient for merchants who are willing to engage in charity but often struggle to find right channels. It motivates me every day”, stated Teng Lei, a restaurant proprietor who ranked among the many prime donors in April in Hangzhou, Zhejiang Province.
SEE ALSO: Cainiao Donates Exercise Books Made from Recycled Shipping Boxes to Rural Students
Ele.me has promised to improve the “Caring Merchant” program and introduce extra charity initiatives based mostly on suggestions from retailers to allow extra folks to have interaction in charitable providers.
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