Innovative Video Creation: OK Go’s “A Stone Only Rolls Downhill”
OK Go utilizing iPhones in their imaginative music video for ‘A Stone Only Rolls Downhill’ – Image Credit: OK Go
Unleashing Creativity with Technology
The band OK Go has made headlines once more by unveiling an innovative music video for their latest single, “A Stone Only Rolls Downhill,” which features an impressive assembly of 64 iPhones meticulously orchestrated to create a captivating visual experience.
Renowned for their unconventional and visually striking music videos, OK Go consistently pushes the boundaries of creativity. Their work encompasses a range of original concepts, from synchronized routines on treadmills to choreographed performances on motorized unicycles and gravity-defying shoots conducted aboard zero-gravity flights.
The Making of ’A Stone Only Rolls Downhill’
This newest video builds upon the band’s reputation, prominently showcasing 64 individual devices that collectively function as one. First released on YouTube, it features an intriguing prelude that announces its unique format—“64 Videos on 64 Phones.” The scene unfolds with one iPhone displaying a clip of lead vocalist Damian Kulash entering the frame and singing.
As the performance progresses, additional iPhones are integrated into the visual tableau. Kulash artfully navigates between these devices while his limbs cleverly extend across screens. Soon after, other band members join the composition, engaging in various poses that contribute to a multi-layered viewing experience.
Dynamic Visual Effects
With each additional smartphone coming into view, intricate visual effects arise as all cameras record simultaneously. The framing and timing create stunning visuals including repeated mosaics featuring identical faces appearing across different screens.
In an engaging intermission within the footage, viewers witness a recursive display where shots aired on one phone get filmed by another phone in real-time until culminating in a complex arrangement involving 42 phones working together cohesively.
The Labor Behind the Art
The production team did not shy away from hurdles; according to insights shared through behind-the-scenes footage released by Project Management Institute! This ambitious undertaking consisted of filming approximately 64 continuous takes that were later synchronized and spatially arranged on set. Achieving this polished final product required devising precise filming techniques tailored to produce desired collective visuals outcomes.
Over eight intense days filled with creativity and perseverance resulted in 1,043 recorded takes totaling 577 hours dedicated predominantly by a cohesive group of 31 individuals—all serialized into just a concise running time of three minutes and nineteen seconds!