The functionality of Tap to Vipps mirrors that of Apple Pay — image credit: Vipps MobilePay
A breakthrough has been made by a Norwegian company, positioning itself as the first to utilize the newly enacted EU regulation compelling Apple to enable competitors to access its iPhone NFC technology.
In accordance with the EU’s Digital Markets Act, Apple is progressively introducing APIs, designed for competitors to leverage its NFC capabilities within their digital wallet and banking applications. Consequently, users in Norway can now opt for Vipps MobilePay as an alternative option instead of relying solely on Apple Pay.
“Our persistent efforts over the years aimed at establishing a fair competitive environment against Apple have finally borne fruit,” expressed Rune Garborg, CEO of Vipps MobilePay, in a recent blog entry. “It feels almost dreamlike to roll out our very own payment solution.”
Garborg elaborated on the emerging competition between his platform and Apple’s vast brand recognition: “This introduction marks an exhilarating challenge pitting us against one of the most prominent companies globally. Being pioneers in offering an alternative payment service on iPhone is a remarkable milestone for us.”
The Challenge Ahead: Attracting Users
This new rivalry will concentrate on attracting users from Apple’s default payment system over to Vipps. According to Garborg, numerous users will be enticed by the advantages offered through their integration with various banks such as SpareBank 1 and DNB—alongside more than 40 additional local financial institutions.
Simplified Payment Experience
“We are confident that our customers appreciate having a single app for all their transaction needs,” stated Garborg. “They can finally use VIPPS in scenarios where they would typically rely on conventional card payments.”
Wide Acceptance Across Payment Systems
The innovative Tap with Vipps feature is designed to function seamlessly across all card payment terminals accepting BankAxept, which serves as Norway’s national payment framework. Furthermore, plans are underway for integrating support from major networks like MasterCard and Visa prior to summer’s start.