Netflix’s password-sharing crackdown is here — and it costs $7.99 per month

Netflix is about to kick your finest good friend off your account — except you pay for them to share your account, that is. On Tuesday, Netflix revealed the main points of how its crackdown on password sharing will have an effect on viewers within the US and how a lot it will value to maintain additional individuals in your account.

If you’ve got the Netflix Standard plan that costs $15.49 per month, then you’ve got the choice of including one additional member who can use the service outdoors your family for $7.99 additional every month. Anyone who pays for the Netflix Premium package deal with 4K streaming has the choice of including as much as two additional members, however each will nonetheless value one other $7.99. Netflix subscribers on its two least expensive plans (Basic or Standard with Ads, which value $9.99 and $6.99 per month, respectively) don’t have the choice so as to add additional members to their account in any respect.

Netflix subscribers within the US who share the service “outside their household” will get an electronic mail in regards to the firm’s password-sharing insurance policies starting on Tuesday, in keeping with the weblog publish.

Netflix’s paid password-sharing experiments have been occurring for some time, and it expanded its exams to Canada, New Zealand, Portugal, and Spain in February. The password-sharing crackdown was initially purported to hit the US firstly of this yr, however the firm pushed that launch again once more in April.

A assist web page explaining the brand new setup describes “extra members” as somebody who can have their very own password and profile, paid for by the one that “invited” them to affix. Extra member accounts even have their very own set of restrictions. They need to be activated in the identical nation, they’ll solely view or obtain content material on one system at a time, and they’ll’t create additional profiles or log in as a Kids profile.

Your Netflix family, in keeping with the corporate, is set primarily based on the place you watch Netflix on a TV and what IP deal with that system makes use of. That location might be reset utilizing the app on a TV or a tool related to a TV by selecting to substantiate or replace your family and responding to a verification hyperlink despatched to the account’s listed electronic mail deal with or telephone quantity.

Netflix was very pro-password sharing — in March 2017, it famously tweeted, “Love is sharing a password.” (That tweet, as of this writing, is nonetheless up.) But in early 2022, it began testing methods to finish the apply and get individuals to pay for accounts utilizing Netflix outdoors of the account proprietor’s family.

As it’s tried to show that subscriber development round, cracking down on password sharing is simply one in every of many levers the corporate has pulled. It additionally launched an adverts plan, which has practically 5 million international lively customers and has invested closely in video games as an additional perk for subscribers.

Disclosure: The Verge just lately produced a collection with Netflix.