Netflix Clarifies That Apple TV App Integration Was Unintended
Support for Netflix within the Apple TV application has vanished as quickly as it appeared, and it reportedly wasn’t intended to be there in the first place.
Initially, it seemed like a signal of reconciliation between Netflix and Apple around Valentine’s Day. Unfortunately, that perception has proven incorrect.
On Friday morning, subscribers to Netflix in the United States received a prompt urging them to link their accounts with the Apple TV app. For a brief period, popular titles like “Squid Game” could be spotted in the Watchlist and Continue Watching sections of Apple’s platform.
However, this integration was short-lived, leading many users to speculate whether this feature was undergoing testing for a potential future launch. We have now confirmed that this assumption isn’t accurate.
A representative from Netflix informed The Verge that its presence in the Apple TV app was indeed an error. This integration has since been reversed.
For now, viewers must continue utilizing the standalone Netflix application. It seems unlikely that any partnership between Netflix and Apple will materialize in the foreseeable future.