Microsoft leaves SME resellers in the dark over Cloud Compute 2 framework snub

A deliberate choice

There had been speculation the exclusion was the result of an administrative error at Microsoft while applying for a place on the framework’s “Core Services” Lot, which is aimed at public sector IT buyers that want to buy cloud services directly from hyperscale cloud providers. The suppliers in this Lot must give permission for their services to also be sold by authorised resellers in the framework’s “Value-Add Ancillary Services” Lot.

The government’s procurement body, the Crown Commercial Service (CCS), confirmed to Microsoft resellers who unsuccessfully applied for a place on Cloud Compute 2 that the software giant did not grant permission for its services to be resold through the framework.

Computer Weekly further understands that some partners have been told directly by Microsoft representatives the ban was not made in error, but was a “deliberate policy choice”.

Computer Weekly contacted Microsoft to query why the company had made the “deliberate” choice to exclude its reseller partners from Cloud Compute 2, and to confirm other details in this story, but the company declined to comment.

The Microsoft reseller ban means the only way that IT buyers can procure Microsoft cloud services through the Cloud Compute 2 framework is by purchasing directly from the company, which is at odds with how Microsoft historically conducts its business in the public sector.

For this reason, partners have raised concerns that the Cloud Compute 2 reseller ban could indicate that Microsoft is planning a dramatic shake-up of its go-to-market strategy that will see it side-step its reseller partners in other sectors too.

“I don’t understand the strategic drivers behind this decision at all,” said another of the affected partners. “It’s a big strategic shift and we don’t know if this is something they’re going to pursue outside of the public sector as well. There is no transparency or communication at all, which is strange.”

Nicky Stewart, former head of ICT at the Cabinet Office, described Microsoft’s behaviour as both puzzling and disrespectful to its partners, given the time and energy they would have devoted to applying for a place on Cloud Compute 2.

If Microsoft knew from the outset it did not want partners reselling its services through Cloud Compute 2, the company should have made partners aware of this in advance, Stewart said – especially in light of past complaints about the high barrier to entry onto the framework for SMEs, and despite CCS describing the new deal as being more “SME-friendly” than the previous iteration.

“It’s hardly respectful to the partner ecosystem to allow them in good faith to invest significant time, effort and money in a highly complex and fundamentally SME-unfriendly tender, where there was zero chance of success from the outset,” she said.

The timing of the ban is notable because Microsoft – along with fellow public cloud giant AWS – is the subject of an anti-trust probe into the UK cloud market by watchdog the Competition and Markets Authority (CMA) and its actions here could be considered anti-competitive.

“It won’t do buyers any favours, with limited choice and lack of access to partner innovation and the outstanding customer service that smaller companies can provide,” added Stewart.