Microsoft is putting Xbox games on GeForce Now in an attempt to win over regulators

Microsoft is putting Xbox games on GeForce Now in an attempt to win over regulators

Microsoft has struck a 10-year cope with NVIDIA to carry Xbox games to the GeForce Now streaming service. The firm’s president, Brad Smith, made the announcement at a press convention in Brussels, the place he, Sony Interactive Entertainment CEO Jim Ryan, Activision Blizzard head Bobby Kotick and different outstanding figures attended a European Commission listening to over Microsoft’s proposed takeover of Activision Blizzard.

Smith stated that, if the deal goes by, Activision Blizzard games just like the Call of Duty sequence might be out there on GeForce Now as effectively. The writer eliminated its titles from the cloud gaming service in 2020. Smith’s GeForce Now announcement got here hours after he confirmed that Microsoft will carry Xbox games to Nintendo platforms just like the Switch beneath a binding 10-year deal — and Activision Blizzard titles if the acquisition closes. NVIDIA is now supporting the Activision Blizzard deal, Smith stated.

“Xbox remains committed to giving people more choice and finding ways to expand how people play,” Microsoft Gaming CEO Phil Spencer stated in a press release. “This partnership will help grow NVIDIA’s catalog of titles to include games like Call of Duty, while giving developers more ways to offer streaming games. We are excited to offer gamers more ways to play the games they love.”

Users will want to purchase copies of games from the Xbox PC, Steam or Epic Games shops to play them on GeForce Now. It’s not clear when Xbox games might be out there to stream by the service, which has greater than greater than 25 million customers. However, NVIDIA stated it and Microsoft “will begin work immediately to integrate Xbox PC games into GeForce Now.”

The settlement will afford gamers one other manner to stream Microsoft’s games from the cloud virtually anyplace that they’ve a sturdy sufficient web connection. Currently, Xbox Cloud Gaming (which requires a Game Pass Ultimate subscription) is the primary manner to try this. The NVIDIA deal is an attempt by Microsoft to placate regulators’ issues over the Activision takeover by displaying that Xbox Cloud Gaming will not be the one unique manner to stream its games.

Earlier this month, the UK’s competitors regulator stated that the proposed $68.7 billion Activision acquisition might outcome in a “substantial lessening of competition in gaming consoles” and “harm UK gamers.” The Competition and Markets Authority discovered that Microsoft already had a 60-70 p.c share of the cloud gaming market and that, ought to the deal undergo, it could “reinforce this strong position.” In December, the US Federal Trade Commission sued to block the merger.

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