Meta Increases Reel Video Length To 90 Seconds On Facebook

In a current announcement, Meta introduced that it’s growing the utmost reel size on Facebook to 90 seconds.

When the reel characteristic was first launched in September 2021, all of the movies have been restricted to 60 seconds. But a couple of months after the video restrict of Instagram reels was prolonged by 30 seconds, Meta determined to do the identical for Facebook.

While always growing video limits may appear to be it’s defeating the aim of short-format movies, this has been the norm for fairly a while now. For instance, YouTube Shorts’ video size restrict has been prolonged to 60 seconds, whereas TikTookay now permits creators to make the content material so long as 10 minutes.

Facebook is strongly rallying content material creators, going out of its strategy to increase their enterprise.

For the identical cause, the tech large additionally rolled out a brand new template characteristic that’ll make it simpler for creators to make use of trending reel templates routinely for their very own content material.

Meta can be planning so as to add a brand new “automated reel” the place the platform will accumulate your reminiscences over the 12 months and switch it right into a enjoyable reel all by itself. This characteristic has already been seen in Instagram, the place your Highlights are routinely transformed to reels, and the customers are given the choice to put up them publicly.

The new options appear to be aimed toward serving to creators who aren’t specialists at enhancing or digicam dealing with. For occasion, a brand new reel characteristic referred to as “Groove” will enable you routinely align and sync components of your video with the audio. We have typically seen creators battle with synchronization, which ends up in poor-quality content material, however not in the event that they use Groove.

Reels are the longer term

A detailed take a look at the three standard platforms for short-video content material— Instagram, Facebook, and TikTookay reveals that the brand new characteristic updates on Facebook are fairly just like what Instagram and Tiktok are already providing. In truth, the options on Instagram have been added just some months in the past. It appears to be like like Meta used Instagram reels as a take a look at platform to see how the creators react to those new options.

The introduction of reels on Facebook is seen as a transfer in opposition to TikTookay’s rising reputation which was definitely a menace to Instagram reels.

By providing reels on each platforms and permitting cross-posting, Meta is hoping to entice the creators with this built-in advertising and marketing platform.

Reels are the way forward for content material for now and primarily essentially the most worthwhile advertising and marketing instrument.

After its debut in 2019, reels have modified the popular content material format perpetually. Even Meta itself agrees that the recognition of reels has been rising at rocket velocity and has nearly doubled within the final 12 months. Even the variety of reel reshares has elevated dramatically in the previous few months for each platforms.

So naturally, Meta is investing wholeheartedly into it. Whatever its goal is, it’s solely going to profit the creators, making it simpler for them to develop and attain out to new person markets.