On May twenty first, Meituan (HKG: 3690), a number one technology-driven retail firm in China, launched KeeTa, a brand new meals supply model because it formally launches within the Hong Kong market, to offer residents with extra custom-made, environment friendly and dependable supply companies.
Following the preliminary launch in Mong Kok and Tai Kok Tsui, the Company expects KeeTa to finish full protection of the Hong Kong market by the top of this yr. The KeeTa app is now out there for obtain in main cellular app shops. Delivery companies by way of KeeTa will begin at 8:00 a.m., Monday, May 22, 2023 native time.
Notable retailers which have joined KeeTa embrace manufacturers like McDonald’s, Maxim’s MX, KFC, Yoshinoya, Pacific Coffee, and fashionable meals and beverage retailers reminiscent of hana-musubi, Hung Fook Tong, and CHICHA San Chen. Each newly registered KeeTa consumer will obtain a present coupon bundle valued at HK$300, together with particular meal provides and supply payment reductions.
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KeeTa has launched a Meal for One program custom-made for Hong Kong residents. It provides value-for-money set menus for people, which permit them to order a meal for as little as HK$60, together with supply payment. Currently out there set menus embrace Chinese, western and Japanese cuisines and drinks. For retailers, this system gives optimized on-line publicity with out requiring further promoting and site visitors bills. Promoting chosen set menus additionally helps retailers with extra environment friendly ingredient buying and meal preparation. Merchants can develop their general profitability via larger order volumes.
To additional enhance consumer expertise, KeeTa has an “On-time Promise” coverage, an industry-first within the Hong Kong market, which comes free-of-charge for all customers. It features a tiered compensation plan for late orders. Users are promised vouchers towards future purchases for eligible orders delivered greater than quarter-hour past the unique supply estimate. For courier help, KeeTa is providing couriers a number of reward applications, together with incentives for on-time deliveries to enhance efficiency.
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