Luckin Coffee and Moutai Jointly Launch the “Sauce Fragrance Latte”

On September 4th, Luckin Coffee formally introduced a strategic partnership with Kweichow Moutai, turning into the first Chinese chain restaurant model to determine such cooperation.

At the “Luckin Coffee × Kweichow Moutai Strategic Cooperation Launch Ceremony,” they collectively launched the “Sauce Fragrance Latte,” with every cup containing 53 levels of Kweichow Moutai liquor, permitting customers to expertise the excellent mix of high-quality wine and espresso. It is reported that this product was launched in all Luckin Coffee shops nationwide on the identical day.

As of the finish of the second quarter of 2023, Luckin Coffee has a complete of 10,836 shops. The cumulative variety of client clients has exceeded 170 million, and the complete internet income in the second quarter reached RMB 6.2014 billion (USD 850 million).

High high quality is the basis on which Luckin Coffee’s model and scale benefit proceed to develop. Based on the worth of “quality first,” Luckin Coffee controls each facet from product improvement, provide chain administration, warehousing logistics to retailer operations to make sure constant high quality in each cup of espresso.

SEE ALSO: Kweichow Moutai Group and Huawei Sign A Strategic Cooperation Agreement

After years of rigorous refinement in hundreds of shops, Luckin Coffee’s full trade chain high quality management system has been repeatedly optimized and upgraded. Luckin Coffee has all the time collaborated with high-quality international suppliers and insists on utilizing high-quality espresso beans from famend coffee-producing areas worldwide.

To guarantee the top quality of espresso beans, not solely does Luckin Coffee have its personal absolutely automated clever espresso roasting facility but it surely additionally launched the “Global Bean Sourcing Journey” in March this 12 months by sending out knowledgeable workforce to journey to premium espresso origins round the world and go deep into every producing space to convey customers freshly harvested and higher-quality espresso beans from throughout the world.

As two main manufacturers from completely different industries, Luckin Coffee and Kweichow Moutai share the identical pursuit of top quality. “Common high quality” is the basis of this strategic cooperation, which not solely brings progressive product experiences to customers but in addition leads new consumption developments, creates new market alternatives.

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