Logitech kills off Blue microphones, but Yeti stays alive

It’s not instantly apparent from the patron degree, but Logitech has purchased numerous firms which have then grow to be its sub-brands. Ultimate Ears audio system and headphones, Jaybird enterprise coms, Astro gaming equipment, all have come below the accent maker’s umbrella within the final decade or so. One of the corporate’s most high-profile purchases was Blue Microphones in 2017, makers of the much-loved Yeti USB mic design. Alas, it seems like that sub-brand goes the best way of the dodo.

According to a press release made on the Logitech G Twitter account (noticed by Engadget), the corporate is folding each Blue Microphones and Astro gaming merchandise into the G gaming model. Existing microphone merchandise just like the Yeti, Yeti Pro, Yeti Nano, and Snowball will proceed to be bought, sans Blue branding but with “Blue” as a time period to explain the audio expertise generally. Products previously marketed below the Logitech for Creators identify are additionally being folded into Logitech G.

At the time of this writing, Yeti and Snowball microphones are on sale in Logitech G’s on-line retailer, nonetheless prominently that includes Blue branding, whereas the Blue Microphones web site is now restricted to help pages with distinguished Logitech hyperlinks on the prime. Blue turned a family identify in podcasting, gaming, and streaming due to the Blue Yeti, which has been the de facto commonplace high-quality mic for years due to its glorious sound high quality and simple USB plug-and-play operation. The Yeti model remains to be robust, so it might make sense for Logitech to proceed making future fashions below a Logitech G Yeti identify.

All the folded-in merchandise from Blue, Astro, and Logitech for Creators might be dealt with by way of the Logitech G software program and driver program, which could not be nice information. Logitech G isn’t well-regarded amongst such instruments (which are usually poorly regarded anyway), so who is aware of what including the extra weight of pro-level audio manufacturing into the combo will do.

Author: Michael Crider, Staff Writer