Bluesky Enhances User Experience with New Video Feature
Bluesky has recently revealed its latest software enhancement, introducing a dedicated video tab to user profiles. This addition aims to provide a more straightforward way for users to explore all the videos that others have shared—be it original clips or content sourced from various social media platforms. Essentially, this new feature functions similarly to the existing ”Media” tab but is specifically tailored for video content.
Image courtesy of Engadget/Lawrence Bonk
A Strategic Shift Towards Video Content
This initiative marks yet another step in Bluesky’s strategic pivot towards video-driven engagement. The platform recently rolled out a new mobile feature called Trending Videos, which showcases vertical-format videos reminiscent of popular formats seen on TikTok, YouTube Shorts, and Instagram Reels.
The Competition in Video Sharing Expands
Moreover, there are multiple emerging competitors vying for attention within Bluesky’s AT Protocol framework; many of these projects are currently in closed beta testing. Notably, billionaire Mark Cuban has expressed interest in participating in this burgeoning market. Should TikTok face legal challenges that lead to its ban, these new entrants could see significant growth as users flock to alternative platforms.
Comprehensive Updates Beyond Video Features
The upcoming Bluesky update (version 1.97) encompasses more than just the new video functionality; it also simplifies the process for blocking unwanted direct messages and enhances translation capabilities across the platform—further improving overall user interaction.