Li Ziqi’s YouTube Channel Reportedly Gains $114,195 in Average Monthly Advertising Revenue after Ceasing Updates

While some Bilibili content material creators have stopped updating their movies as a consequence of lack of revenue and motivation, Li Ziqi, a Chinese video blogger, entrepreneur, and web movie star with 17.4 million subscribers on YouTube, continues to earn income from her channel regardless of not posting new content material since July 2021.

Li, who had been absent from the general public eye for some time, has not too long ago resurfaced on Weibo’s trending subjects as a consequence of a screenshot. The screenshot reveals that Li’s YouTube channel generates a mean month-to-month promoting income of over 785,000 yuan ($114,195), in accordance with worth estimation evaluation.

A report by Jiemian News states that Li has given permission to its companion MCN firm Weinian to make use of the “Li Ziqi” model for particular industrial functions. However, they may now not collaborate on content material creation. This raises questions on how a lot of the earnings from YouTube belongs to Li herself. Furthermore, Douyin and Taobao Live have expressed curiosity in inviting her for live-streaming as a consequence of her important industrial worth.

YouTube channel income data is barely accessible to logged-in creators, making it unavailable to the skin world. This information comes from third-party platforms and is probably not fully correct. Nevertheless, YouTube’s incentive mechanism and historic growth are intently linked to the rewards given to creators.

YouTube affords creators a number of methods to earn income. By collaborating in the YouTube Partner Program, they will generate earnings by importing movies. Previously, one needed to have 1,000 subscribers and a sound public video playback time of 4,000 hours in the previous 12 months to hitch this program. However, beginning this 12 months, YouTube has lowered the entry threshold even additional to higher incentivize creators who give attention to brief movies. Creators who’ve gained 1,000 subscribers inside the final 90 days and whose brief movies have been publicly performed no less than 10 million occasions are additionally eligible to use for this system.

YouTube creators have a number of choices to earn cash from their content material, together with promoting, channel memberships, merchandise gross sales, YouTube Premium, Super Chat, Super Stickers and Super Thanks. The hottest method for creators to generate earnings is thru income sharing from adverts. Additionally, the revenue-sharing ratios are clear.

Li ceaselessly seems in her movies, however she makes use of minimal language expression, which makes them interesting to a variety of customers. Her YouTube channel has over 128 movies with a complete view depend exceeding 2.92 billion and a mean view depend of over 29 million. She nonetheless holds the Guinness World Record for “The most subscribers for a Chinese language channel on YouTube” to today.

SEE ALSO: Chinese Vlogger Li Ziqi to Return, Cooperation with Partner Firm to Continue

Based on information offered by Nox Influencer, a third-party advertising platform, Li’s YouTube channel maintained a constant high quality score of 4 stars (out of 5) and regional price per mille (CPM) starting from $10 to $18 after ceasing updates. It is estimated that her month-to-month promoting income falls between $101,700 and $123,800.

YouTube’s assist for creators comes at a big price. In 2019, YouTube generated $15.1 billion in promoting income, marking the primary time that Google has publicly disclosed the platform’s monetary information since buying it. Ruth Porat, CFO of Alphabet, Google’s mother or father firm, revealed {that a} substantial portion of this income was paid out to content material creators.

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