iQOO to Be Merged with Vivo to Reduce Costs and Increase Efficiency

Chinese smartphone firm vivo’s unbiased sub-brand iQOO will quickly cancel its unbiased operation mode and merge again with the vivo model, in accordance to a report by 36Kr on March 29.

Earlier this yr, vivo launched an “efficiency improvement” working technique in response to the massive affect of the chilly winter on the buyer electronics market, and merging with iQOO can be probably the most important determination inside this technique.

The report by 36Kr additionally reveals {that a} vivo insider mentioned that senior administration had mentioned merging manufacturers and media methods. It is unsure whether or not iQOO will retain its separate enterprise shops or unbiased shops.

SEE ALSO: vivo V27 Pro Review – A Better Camera System

Since its inception in 2019, iQOO has launched eight flagship smartphone fashions. Its positioning is high efficiency plus high gaming expertise. Compared to gaming telephones, iQOO telephones have a extra minimalist design which can be described as extra “daily”. Compared to regular flagship fashions, iQOO’s merchandise are extra aggressive in releasing peak efficiency.

In the previous, iQOO and vivo shared R&D sources, provide chain techniques, gross sales channels, and media sources  that required scale however operated independently for planning and operations comparable to media methods for advertising and marketing and e-commerce companies. Within vivo’s provincial company system in China,iQOO had unbiased offline shops in addition to separate gross sales counters.

It seems that iQOO has been constantly using Vivo’s sources, however they haven’t made important progress within the smartphone market. In CINNO Research’s January smartphone gross sales report within the Chinese market, vivo ranked fifth general with gross sales down 23.5% from final yr, affected by one of many largest declines amongst main telephone makers.

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