On March 8, AITO, an electrical automobile model collectively constructed by Huawei and Seres, used the brand new slogan, “Huawei AITO”, for the primary time on social media platforms, displaying an extra emphasis on the shut relationship between the manufacturers.
“AITO is a brand-new business model initiated by Huawei. Huawei is dedicated to helping car companies sell their vehicles through product definition, user experience, quality control, retail channels and brand marketing. Seres was the earliest car company to work with Huawei. The two sides signed a deepening cooperation agreement in February this year. We will further promote the establishment of a joint innovation center,” mentioned Huawei.
In February, the “AITO” emblem on many posters modified to “Huawei”. At that point, Huawei mentioned it was to emphasise the corporate’s deep contribution to AITO.
On February 20, Richard Yu, CEO of Huawei’s terminal enterprise, mentioned that Huawei’s funding in Seres has elevated, and harassed that Seres should profit essentially the most from cooperating with Huawei. He believed that the cooperation mannequin led by automobile corporations is impractical and Huawei must be deeply concerned in product design and gross sales. In addition to Seres, JAC Motors and Chery are additionally companions in automobile manufacturing with Huawei.
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Five days later, on February 25, Seres and Huawei signed an settlement to deepen cooperation, aiming to realize a manufacturing and gross sales goal of 1 million automobiles by 2026. According to the settlement, Huawei will likely be answerable for defining new merchandise whereas Seres will likely be answerable for upgrading present fashions.
The earlier division of labor between the 2 events was that Seres offered the automobile fashions or platforms whereas Huawei was answerable for upgrading them with superior applied sciences. In the long run, Huawei will put ahead varied necessities for the automobiles, and Seres will likely be answerable for automobile manufacturing.
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