Gurman: Expect iPhone 15 price will increase, Apple tested dark gray titanium color for Apple Watch Ultra

In the most recent version of his Power On publication, Bloomberg’s Mark Gurman reiterates the latest reporting round iPhone 15 pricing. Gurman says that customers ought to count on ‘minor’ price will increase throughout the iPhone 15 lineup internationally, in addition to within the US – notably for the iPhone 15 Pro/Pro Max that can embody a brand new titanium chassis design and upgraded digicam system.

For the Apple Watch, count on chip spec bumps for the Series 9 and Ultra, however no SE this 12 months (because it seems to be on a two-year cycle). Interestingly, Gurman says Apple tested a dark gray titanium color choice for the Apple Watch Ultra final 12 months, but it surely was scrapped for the 2022 Ultra launch. However, Gurman means that the darker color might return for the 2023 Apple Watch Ultra {hardware} refresh.

Bloomberg reported final week that Apple expects to ship about 85 million iPhone 15 models this 12 months, roughly the identical because the iPhone 14 in the identical interval final 12 months. But the corporate expects total income to extend as a consequence of unit price will increase.

Here’s how Gurman framed it in at this time’s publication:

One different word on the subsequent iPhone: I might look out for not less than minor price will increase throughout all 4 fashions exterior of the US. I additionally wouldn’t rule out a price enhance within the US — not less than for a few of the professional fashions — given the transfer to titanium and the dearer digicam system on the iPhone 15 Pro Max. For context: Apple expenses $100 extra for titanium watches than their stainless-steel counterparts.

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A Barclays analyst instructed the price of the iPhone 15 Pro Max might enhance by as a lot as $200, due to elevated product differentiation, just like the premium titanium chassis and unique periscope zoom lens within the Max digicam system, in comparison with the cheaper iPhone 15 and iPhone 15 Plus fashions.

We haven’t heard a lot about what’s new with the Apple Watch this 12 months except for the quicker chip. Gurman describes the improve as a “fairly sizable sizeable bump”. This 12 months’s chip can be the primary time because the Series 6 that Apple upgraded the Apple Watch’s CPU and GPU.

Regarding the Apple Watch Ultra, the addition of a brand new color choice would absolutely assist juice gross sales. As it stands now, the Apple Watch Ultra is an uncommon outlier within the Watch lineup, because it solely has one SKU (one color, one dimension). It additionally falls consistent with a typical historic precedent the place Apple provides new color choices in years that in any other case lack vital {hardware} upgrades.

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