Great Wall Motor Introduces New CEO to Its WEY Brand

Chen Siying, former deputy common supervisor of Geely’s Lynk & Co’s gross sales firm, formally joined Great Wall Motor on January 30 as CEO of the WEY model and common supervisor of promoting for the TANK model. Chen will report to Li Ruifeng, chief development officer of Great Wall Motor.

Li Ruifeng has beforehand said that WEY’s ambition is to change into a strategic, high-end, new vitality automobile model with fashions within the worth vary of 200,000 yuan to 400,000 yuan ($29,653 – $59,307).

At the tip of 2022, Great Wall Motor carried out a big reform, integrating its six of its main manufacturers – HAVAL, WEY, ORA, TANK, PICKUP, and SAR. After the adjustment, Great Wall Motor has shaped 4 new automobile organizational buildings, together with the pure electrical automobile enterprise section composed of SAR and ORA, a high-end clever new vitality enterprise section composed of TANK and WEY, and the PICKUP enterprise section.

Chen Siying’s appointment is the second high-level personnel change at Great Wall Motor lately. At the tip of final 12 months, Wen Fei, CEO of SAR, served as CEO of the division merged by SAR and ORA.

Lynk & Co and WEY are impartial high-end manufacturers born on the identical time. WEY derives its identify from Wei Jianjun, chairman of Great Wall Motor.

At the preliminary stage of the product launch, the month-to-month gross sales of the VV5 and VV7 fashions owned by WEY shortly exceeded 10,000 models. The common worth of the VV7 exceeded 170,000 yuan at the moment. However, in 2019, gross sales quantity confirmed a downward pattern. In 2022, WEY’s gross sales quantity solely topped 36,000 automobiles. Compared with WEY, Lynk & Co developed a little bit extra easily. In 2018, earlier than Chen Siying joined, Lynk & Co had bought 120,000 automobiles. In 2021, its gross sales quantity reached 220,500 automobiles and, in 2022, the cumulative gross sales quantity reached 800,000 automobiles.

SEE ALSO: XPeng Appoints Ex-Great Wall Motor Executive Wang Fengying as President

Wei Jianjun has described the automaker’s exploration of the high-end auto market as a protracted warfare, and Lexus, a subsidiary of Toyota, has achieved at the moment’s achievements after many years of effort. With the arrival of the period of clever electrical automobiles, the alternative of three way partnership manufacturers by Chinese impartial manufacturers has given the WEY model a brand new alternative. However, it wants to be reshaped to adapt to the brand new period, and the decision-making crew of Great Wall Motor is remaining affected person within the course of.

Sign up at the moment for five free articles month-to-month!